Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and
Digital Convergence

REDWOOD CITY, Calif. & SINGAPORE–(BUSINESS WIRE)–Amobee, a global digital advertising technology company, today announced
an agreement with Nielsen—the global measurement and data analytics
company that provides the most complete and trusted view available of
consumers and markets—to power the convergence of TV and digital for
brands and agencies in the United States.

The collaboration provides Amobee with access to Nielsen’s television
viewing and online media consumption data, which can be harnessed to
create and activate strategic audiences across linear and connected TV,
digital video, and other programmatic media. Amobee is among the first
platforms to integrate Nielsen’s Enterprise Audience API. The API
effectively measures the delivery of strategic audiences on TV, allowing
users to create optimized media buys.

By leveraging Nielsen’s TV and online media consumption data within its
platform, Amobee can help advertisers:

  • Plan, buy and measure the same audience across TV and digital
  • Plan and buy TV campaigns based on digital data insights applied to TV
    audiences
  • Understand the contribution of each channel to the overall reach and
    business results of cross screen campaigns

“Consumers are moving seamlessly between screens and devices and the
technology needs to follow them, from linear TV to digital,” says Aleck
Schleider, Senior Vice President of Client and Data Strategy at Amobee.
“Amobee’s agreement with Nielsen helps further solve the challenges of
fragmentation and applies the right data in the right places across the
TV and digital ecosystem; we’re working to help marketers develop
elevated and scaled omnichannel strategies that are guided by deep
analytical insights to reach consumers and achieve their business goals.”

In addition to driving the efficiency of TV campaigns through more
precise, data-driven ad decisioning, Amobee’s integration with Nielsen
can help marketers overcome some of their most significant marketing
challenges, including:

  • Increase the reach of a TV campaign by reaching unexposed audiences
    across connected TV and digital video
  • Calculate duplication and manage frequency across linear TV, connected
    TV, digital video, mobile and other programmatic media
  • Link TV and video campaign performance to specific advertiser KPIs,
    including online behaviors and offline sales
  • Understand the TV viewing habits of their best customers

“With Amobee’s integration of Nielsen data, marketers now have the
ability to leverage rich data for advertising across TV and digital,
allowing them to marry the precision associated with digital video with
the power and scale of TV,” says Jessica Hogue, Senior Vice President of
Digital Solutions at Nielsen. “This opens up opportunities beyond age
and gender-based buys as well as greater monetization for the industry
at large.”

“Amobee has been an important strategic partner for our cross-screen
media and attribution strategies, and their unique capabilities have
been key to Travelocity’s efforts to understand how TV and digital media
work together,” says Bruce Horner, Head of Media and Alliances at
Travelocity. “Amobee’s data integrations and technology provide deep,
one-of-a-kind insights that inform our strategies and are an important
ingredient in our ability to measure the impact of our media
investments.”

With the addition of Videology’s leading technology, Amobee provides
agencies, brands and programmers with advanced TV and cross channel
planning capabilities that reach strategic audiences at the top of the
marketing funnel. Through the application of data, Amobee bridges TV and
digital advertising to help marketers more efficiently activate media
buying across screens and devices and help broadcasters and brands
manage the new business and technical complexities they face in an
addressable, converging world.

About Amobee

The world’s leading independent advertising platform, Amobee provides
brands, agencies and broadcasters with advertising solutions for the
converging world. From up-fronts to auctions, Amobee’s SaaS platform
provides end-to-end campaign planning, management and optimization
across TV, digital and social media. For the first time prescriptive AI,
proprietary data and advanced analytics enable marketers to seamlessly
orchestrate the consumer journey across converged media and all devices,
eliminating the media overlap and waste, which come from traditional
silos. Amobee is a wholly owned subsidiary of Singtel, one of the
largest communications technology companies in the world, which reaches
over 700 million mobile subscribers. Amobee operates across North
America, Europe, Middle East, Asia and Australia. For more information,
visit amobee.com
or follow @amobee.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data
analytics company that provides the most complete and trusted view
available of consumers and markets worldwide. Our approach marries
proprietary Nielsen data with other data sources to help clients around
the world understand what’s happening now, what’s happening next, and
how to best act on this knowledge. For more than 90 years Nielsen has
provided data and analytics based on scientific rigor and innovation,
continually developing new ways to answer the most important questions
facing the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over 100
countries, covering more than 90% of the world’s population. For more
information, visit www.nielsen.com.

Contacts

Amobee
Hollis Guerra
Phone: 805.403.0705
Email: [email protected]

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