BigID and Immuta Partner to Maximize Value from Data Science Initiatives While Protecting Sensitive Personal Information

Integrated Solution Enables Data Governance and Compliance Teams to
Automate Privacy Policy Enforcement at Scale on All Data Discovered and
Classified by BigID

NEW YORK & TEL AVIV, Israel–(BUSINESS WIRE)–BigID,
Inc.
, a leader in personal data protection and privacy, and Immuta,
the leading provider of enterprise data management solutions for
artificial intelligence (AI), have partnered to deliver an integrated
solution for the automation of privacy-centric data science initiatives.
The partnership leverages BigID’s platform to inventory, map and index
personal data with Immuta’s dynamic policy enforcement capabilities,
enabling enterprises to seamlessly integrate policies for compliance
with data privacy regulations into their data science operations.

BigID and Immuta will host a live webinar tomorrow, February 26 at 2
p.m. EST to demonstrate the value of the new partnership. To register,
please visit https://bigid.com/bigid-immuta-webinar/.
To schedule an individual demonstration, please visit https://bigid.com/demo/.

Many organizations find themselves at a crossroads as they look to
embrace data-driven business strategies: data scientists are tasked with
maximizing the value of advanced analytics, while contending with new
requirements for accountability and transparency in accordance with data
privacy regulations such as the European Union’s General Data Protection
Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The
BigID and Immuta partnership is driven by the market need to balance the
objectives of deriving business value from data analytics, while
ensuring that data access and privacy policies are consistent with
urgent privacy concerns.

The BigID platform allows organizations to discover, inventory and index
personal information by data subject, residence and sensitivity without
data copying across the enterprise infrastructure. In turn, the Immuta
data control plane leverages BigID’s data intelligence to natively
enforce rules on data to comply with any regulation.

The Immuta platform takes the business metadata identified by BigID and
allows the customer to automatically enforce role-based, attribute-based
and purpose-based controls on it.

How Customers Will Benefit

Organizations taking advantage of the partnership will be able to:

  • Natively enforce rules on data to comply with any regulation;
  • Apply data privacy and anonymization policies such as differential
    privacy, purpose-based restrictions and minimization based on BigID
    classifications to enforce rules;
  • Service ad hoc data queries using any business intelligence tool;
  • Provide users with different levels of access to improve the ability
    to collaborate on model development and analysis while preserving data
    protection; and
  • Dynamically change policies as BigID updates metadata based on
    discovery output.

“Before modern organizations can even think about protecting data to
avoid regulatory repercussion or utilizing their most important asset
for advanced analytics, they must gain complete understanding of the oil
running the engine,” said Dimitri Sirota, co-founder and CEO of BigID.
“BigID provides customers with data-driven insight into whose data they
have, where it resides and how it’s being used, which provides the basis
for defining and enforcing privacy policy in the context of data science
initiatives at scale.”

“We are steadfast in our mission to provide the simplest, most efficient
means of safely operationalizing data for advanced analytics,” said
Matthew Carroll, co-founder and CEO of Immuta. “Immuta enables
self-service to data through trust. Our platform allows organizations to
scale their governance capabilities, which unlocks data to the masses.”

About BigID

Based in New York and Tel Aviv, BigID uses advanced machine learning and
identity intelligence to help enterprises better protect their customer
and employee data at petabyte scale. Using BigID, enterprises can better
safeguard and assure the privacy of their most sensitive data, reducing
breach risk and enabling compliance with emerging data protection
regulations like the EU’s General Data Protection Regulation and
California Consumer Privacy Act. BigID has raised $46M in funding since
its founding in 2016 and has been recognized for its privacy innovation
as the 2018 RSA Conference Innovation Sandbox winner, a CB Insights 2018
Cyber Defender, Network Products Guide 2018 IT World Awards “Hot Company
of the Year” winner, a 2019 InformationWeek Vendor to Watch, and a 2019
Business Insider enterprise vendor “to bet your career on.” Learn more
at http://bigid.com
or visit us at http://bigid.com/demo
to schedule a demo.

About Immuta

Immuta is the fastest way for algorithm-driven enterprises to accelerate
the development and control of machine learning and advanced analytics.
The company’s hyperscale data management platform provides data
scientists with rapid, personalized data access to dramatically improve
the creation, deployment and auditability of machine learning and AI.
Founded in 2014, Immuta is headquartered in College Park, Maryland.
Learn more at www.immuta.com.

Contacts

Jake Schuster
fama PR for BigID
(617) 986-5021
[email protected]

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