New Retail Cloud Platform Transforms Email Marketing by Bringing the
Scale of an ESP Together With Triggered and Fully Personalized
Promotional Emails, All in a Single Modernized Workflow with the
Industry’s First Performance-Based Pricing Model
NEW YORK & LONDON–(BUSINESS WIRE)–Bluecore,
the retail marketing technology company that more than 400 retailers
rely on to launch highly personalized campaigns at scale, today
announced the launch of Bluecore Communicate™. The launch makes Bluecore
the first company ever to introduce full personalization to the
traditional ESP (email service provider) and a pricing model based
completely on performance. Bluecore now sets out to lead retailers
beyond the barriers currently stunting their marketing: Overly complex
technologies and integrations that lead to inefficient manual workflows
and a tired payment model that emphasizes quantity over quality in the
face of decreasing click-through rates.
Artificial intelligence-driven Bluecore Communicate™ is designed
specifically to meet today’s retailer needs: an intelligent interface
that’s informed by a unified view of product, shopper and behavioral
data; the ability to personalize both individual and large-scale
campaigns based on niche shopper and product behaviors, a 70 – 85%
decrease in campaign production time, and a pricing model that is based
on driving action through quality consumer engagement, rather than
incentivizing higher send volumes.
Bluecore Communicate™ launches against the backdrop of an email
marketing landscape that has seen little to no change in infrastructure,
campaign workflow or pricing since email’s widespread adoption in the
nineties. The company designed Bluecore Communicate™ as a replacement
for retailers’ currently disjointed email programs, which often consist
of an ESP modified by several point solutions to achieve varying levels
“We’ve spent four years working to overhaul email so that it
specifically meets the needs of retail marketers,” said Fayez Mohamood,
CEO of Bluecore. “Our work with more than 400 retailers has closely
guided our concept for Bluecore Communicate™, which addresses email by
first innovating on the data infrastructure behind it. This has meant
completely reinventing the static data-model of the ESP, designing user
friendly workflows, working at the intersection of merchandising and
consumer action, and reflecting retailers’ focus on performance into the
very DNA of our model. We believe that to innovate in our industry or
any other, you have to fix what’s broken rather than simply patching it.”
In 2014, Bluecore became the only company to be able to trigger
personalized emails based on user and merchandise behaviors, when
it replaced a status quo that required multiple technologies to achieve
what it could do with one. Today, the company manages nearly 500 million
shopper IDs and a cumulative product catalog second only to Amazon.
Bluecore Communicate™ leverages this robust set of data and real-time
insights to identify shoppers on retailers’ sites and understand how
their engagement should influence the next offer, product recommendation
or other content, at both the individual and group level. This gives
retailers the tools they need to focus on increasing customer retention
and lifetime value, rather than solely prioritizing acquisition.
“We are hyper focused on differentiating ourselves through customer
experience. This means appealing to customers based on what we can learn
from very nuanced behaviors,” said Tirath Kamdar, CEO of TrueFacet.
“When creating a luxury experience is the goal, you can’t focus on basic
stuff like demographics; everything must be customized and personalized.
Before moving our daily sends into the same platform with our triggered
emails, it was very difficult to achieve a high touch program at the
scale and level of detail we’re now seeing with Bluecore Communicate™.”
Volcom, Yamibuy & Discount School Supply are among a number of other
early adopters of Bluecore Communicate™, having already consolidated
their ESPs and triggers onto the single platform. An additional seventy
percent of Bluecore’s customers have made the move to performance-based
pricing and are seeing an average lift in revenue-per-email of 25%
across their entire email programs.
Bluecore Communicate™ is the first of three new products that will roll
out under the Bluecore retail cloud platform over the next 12 months.
is a retail marketing technology company that is reimagining the way
retailers communicate with shoppers. Its 2019 launch of Bluecore
Communicate™ introduces retailers to a fundamentally different email
solution that replaces manual processes with an intelligent, AI-driven
workflow and the industry’s first fully performance-based pricing model.
Retailers can now manage ESP, triggers and personalized batch from a
single interface, enabling them to personalize 100% of their email
campaigns for the first time ever. Bluecore Communicate™ doubles email
revenue while reducing production time for more than 400 retailers
including: Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy
Canada. To learn more visit www.bluecore.com.