Calysto Communications Celebrates 20 Years of PR and Marketing Communications Excellence

Its experienced team brings proven expertise and credibility to top
communications technology clients

ATLANTA–(BUSINESS WIRE)–Calysto Communications is proud to announce its twentieth year as the
leading global marketing communications agency specializing in raising
awareness for companies in the mobile, wireless, telecom, IT and IoT
industries. In an era when technology companies come and go, Calysto has
achieved two decades of innovation and steady growth, accomplishing many
notable “firsts” along the way. Calysto has successfully positioned more
than 20 companies for IPO or acquisition.

Calysto began operations in February of 1999 when Laura
Borgstede
, the company’s founder and Chief Energizing Officer,
launched the world’s first global public relations agency focused on
mobile, wireless and telecom
. Other key milestones include:

  • 1999 – The launch of the PR
    Vibes
    ™ email newsletter to support Calysto’s mission: To connect,
    energize and influence people in communications technology through
    communications.
  • 2007 – Calysto became the first agency to offer an all senior-level
    staff of experts, each boasting more than 20 years of
    deep
    experience
    in communications and marketing, an early adopter of a distributed
    workforce model
    .
  • 2013 – Borgstede saw new opportunities and developed and introduced
    several complementary services. Following the death of the industry
    publications like Telecommunications and Telephony, Borgstede
    introduced content marketing, hired a Chief Content Officer and then
    drafted and co-authored (with Business Wire), a revolutionary white
    paper on the subject in 2012 called The
    Rise of Content PR
    . It was one of the first public relations
    agencies to embrace the social media and content marketing trends
    .
    With these and other new service offerings, the agency evolved into a
    full-service marketing communications firm.
  • 2014 – Calysto was also recognized
    as one of “Atlanta’s Best and Brightest Companies to Work For™” by the
    National Association for Business Resources. Calysto also introduced
    Avante, a wholly owned subsidiary allowing clients in the
    mobile, wireless, telecom, IT and IoT industries to benefit from a
    focused and straightforward PR program with stricter budgetary needs.
  • Calysto established itself as the number one agency for the IoT
    industry
    , successfully positioning more than 20 companies for IPO
    or acquisition.
  • Calysto is the winner of a remarkable nine
    Stevie Awards
    based on the results it has delivered to its
    clients.

Calysto has completed project and program work for hundreds of companies
in its 20 years in business, including well-respected names such as
ADTRAN, Tellabs, BroadSoft (Cisco), Level 3 Communications
(CenturyLink), Broadwing (Level 3), Hitachi, MetaSolv (Oracle), Intec
Telecom Systems (CSG), SAP, Telica (Alcatel-Lucent (Nokia)) and
innovative startups like RACO Wireless (Kore), Allot Communications, Quuppa,
Longview
IoT
, CoreKinect
and many more.

“I love Nokia’s original tagline ‘Connecting People.’ That’s what we
do,” said Laura Borgstede, CEO, Calysto. “Calysto is built on that
premise. My truly amazing team of senior-level EVPs has connected great
spokespeople and thought leaders with great media, analysts and other
influencers. They have lived up to the mission to promote the ability of
communications technologies to change lives, change industries, and
change the future.”

About Calysto Communications

Calysto is a global marketing communications agency that specializes in
raising awareness and driving value for companies in the mobile,
wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has
focused solely on these industries, providing experienced, senior-level
experts to lead our clients’ communications efforts. Through our
Strategic Business Framework™, content marketing, public relations and
social media strategies, we help strategically position our clients in
the marketplace, and create award-winning programs that help them
achieve their business and marketing goals. Learn more about Calysto at www.calysto.com.

Contacts

Calysto Communications
Kristine Bennett, 404-266-2060 x13
[email protected]

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