Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo

Move enhances the next-gen video platform’s existing content
solutions for publishers with natural language processing

NEW YORK–(BUSINESS WIRE)–Connatix,
the next-generation video platform for publishers, today announced its
acquisition of Israeli startup Kamidoo,
an automated content enhancement platform powered by artificial
intelligence. The acquisition, Connatix’s first ever, will add a dynamic
and interactive layer to the company’s existing capabilities. Kamidoo’s
technology leverages natural language processing to create dynamic,
narrative-enhancing infographics automatically for publishers. The
advanced technology will be integrated into Connatix’s existing video
formats, expanding on the company’s ability to provide highly engaging,
content-based experiences to publishers and readers alike.

“Our mission has always been to help publishers deliver successful video
content, and adding Kamidoo’s innovative technology will help us power
our existing solutions to automatically enhance narratives, and provide
explorative content experiences to readers,” said David Kashak, CEO of
Connatix. “With video being responsible for more than 73% of internet
traffic today, it’s essential that publishers continue to embrace new
technologies and strategies that enable them to improve the
effectiveness of their content and expand monetization opportunities.”

Connatix has already seen strong momentum with companies using its
technology, and Kamidoo’s natural language processing capabilities will
only help to enhance current video formats.

From its inception, Connatix’s mission has been to help publishers
deliver successful content experiences without compromise, as seen with
partners like Ranker.com who have integrated Stories for Publishers into
their content. Stories for Publishers, launched by Connatix in 2018, is
an interactive, mobile-first video format that benefits all
stakeholders: the publisher, the reader, and the advertiser. It’s a
breakthrough offering that turns a publisher’s pre-existing content into
an immersive video “story,” complete with optional interactive elements
such as polls and reaction emojis.

This unique format allowed for Ranker.com to see 32% more revenue per
impression, on average, in one week. By creating highly engaging
experiences for readers through proprietary offerings like Stories for
Publishers, Connatix provides a path for publishers to drive revenue,
deliver seamless reader experiences, and provide a premium environment
for advertisers.

“We couldn’t be more excited to combine our technology and creative
solutions with Connatix’s existing offerings to enable more publishers
to successfully tell their own stories through video,” said Dor Leitman,
CEO and Founder of Kamidoo. “There’s a natural synergy between our two
companies, as we’ve both been working toward the same goal: to give
publishers a way to enhance their content narratives while expanding
opportunities for monetization.” Dor will join Connatix as VP, AI and
Content Automation and will lead the technology integration.

The deal is effective immediately and Connatix expects Kamidoo
technology will be incorporated into its current solutions by Q2,
further powering its mission to make it easier for publishers to augment
their content with video and add new streams of revenue.

About Connatix

Connatix is a next-generation video platform for publishers. We believe
in the power of engaging content and are on a mission to help publishers
deliver successful videos without compromise. With a cutting-edge video
player, optimization engine, and suite of immersive formats, publishers
can easily monetize their content while delivering engaging experiences.
To expand reach, Connatix offers an extensive independent syndication
network for distribution at scale. With first-to-market video
capabilities, Connatix sits at the forefront of content innovation and
is building a new generation of video experiences that are optimized for
publisher success. Connatix works with over 3,000 publishers worldwide
and in 2018, was ranked #2 in the comScore video metrix. Founded in
2014, the company is headquartered in New York City with offices in Tel
Aviv, Israel and Cluj-Napoca, Romania. For more information, visit www.connatix.com.

Contacts

Media:
Michelle Franco
[email protected]

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