Oral-B’s NEW AI-Brush Knows More About Brushing-Styles Than Anyone on The Planet

The NEW Genius X, launched at MWC 2019, has learned from thousands
of brushing styles to perfect yours

CINCINNATI–(BUSINESS WIRE)–Oral-B, the innovation leader in connected brushing and Oral-Care,
unveils at the MWC 2019 its breakthrough new Artificial Intelligence
Brush GENIUS X, and presents its vision for the future, where
intelligent dental & health management tools will lead to a longer,
healthier life. Oral-B envisions a world where health monitoring
complements consumers’ daily oral health routine and allows them to take
care of health comprehensively.


Oral-B: The innovation leader unveils its future vision for health at
MWC

The mouth is the gateway to health – and a toothbrush touches it twice a
day. Oral-B’s future vision is that humans will live longer and
healthier through dental care at home. Stephen Squire, Oral-B’s global
Brand Director, says: “Imagine: What if a future dental device could
tell all you need to know about personal health, and could connect
directly with your dental and health professional whenever it’s needed,
seamlessly, and as early as possible
?” Oral-B envisions a future
that will allow people to undertake at-home health monitoring as part of
their daily oral care routine, arming them with real-time feedback to
enable diagnosis and prevention. Squire: “The Biometric Health
Tracker concept is our idea of a 360-degree health platform, designed to
improve oral and overall health. It is not a finished product. It is a
vision that shall further enable pioneering work between dental
professionals, external researchers and Oral-B scientists alike.
Together, we want to explore the endless opportunities connected
Oral-Care devices can deliver.

NEW Oral-B GENIUS X – Oral-B’s gateway into the future

Oral-B continuously innovates every year to achieve its vision. This
year, Oral-B makes a step further to more intelligent dental devices
with the NEW Oral-B GENIUS X with Artificial Intelligence. It is
Oral-B’s most advanced brush to date. Designed with dental
professionals, it does something completely new: It combines the
knowledge of thousands of human brushing behaviors to assess individual
brushing styles and coach users to achieve better brushing habits. The
AI technology tracks where people are actually brushing in their mouth
and offers personalized feedback on the areas that require additional
attention, for better oral health.

NEW Oral-B GENIUS X – meaningful innovation makes it dentist’s darling

Oral-B’s research with dentists has shown that innovation is successful
when it is simple and easy to use. GENIUS X with Artificial Intelligence
tech works seamlessly, without having to change your brushing habits or
style. It operates in the background. It is so unique because it has
learned from thousands of different brushing styles: “Every patient
is unique, that is why we are looking for solutions that adapt to the
individual. Oral-B gives patients an excellent and personalized brushing
experience, without having to change the way they brush to achieve their
best oral health result. This makes it a real breakthrough,
” says
Prof. Dr. Ralf Rössler from the University for Digital Technologies in
Dentistry & Medicine in Luxembourg. GENIUS X with Artificial
Intelligence is the first step towards the future, where intelligent
devices use data analytics and turn a dental device into the most
important element in people’s everyday health routines. Attendees at MWC
will be the first to experience Oral-B GENIUS X with Artificial
Intelligence and the brand’s future vision.

NEW Oral-B GENIUS X with Artificial Intelligence completes the Oral-B
line-up of toothbrushes with a round brush head, helping everyone to
brush at their best:

In 2019, Oral-B offers a portfolio where everyone finds the best and
most innovative product for his/her special needs:

  1. Oral-B GENIUS X with Artificial Intelligence, knows how users brush
    and helps them improve their oral health. Like a fingerprint, Oral-B
    knows that everyone’s brushing technique is unique. It has learned
    from thousands of brushing patterns.
  2. Oral-B GENIUS X with Artificial Intelligence features a new, sleek and
    modern travel case that charges both the brush and a USB device, such
    as a smartphone, to make traveling with an electric toothbrush easier
    than ever.
  3. Oral-B continues to pioneer connected toothbrushes that help coach and
    motivate brushers of all ages and backgrounds through the Oral-B App,
    including the Oral-B Funzone and the Disney Magic-Timer App.
  4. On average people brush between 30 and 60 seconds – even though they
    think they do 2 mins. With the App, Oral-B brought the average
    brushing time to 2 mins and 22 seconds – longer than your dentist
    recommends.
  5. Oral-B’s best toothpaste, Gum & Enamel Repair, helps you to prevent
    future issues.
  6. Oral-B Teen, Junior and Kids brushes are putting the fun back in
    brushing.

For more information about Oral-B GENIUS X with Artificial Intelligence,
visit https://www.oralb.co.uk/en-gb/product-collections/genius-x.

About Oral-B

Oral-B® is the worldwide leader in the over $5
billion brushing market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults, oral
irrigators and interdental products, such as dental floss.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

PR Contact:
Talisha Holmes
MSL
[email protected]

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