Rank & Style Announces 1M Monthly Users and Sustainable Online Retail Efforts for 2019

  • Mobile-Optimized Platform Surpasses Benchmark 1M Monthly Users in
    January 2019
  • New Strategic Partnerships with Bonobos and Everlane, Strengthens
    Reach with Current Partners Including Amazon, Nordstrom and Sephora
  • Expanded Product Offerings into Menswear, Plus-Size and Petite Options
    Better Serve Diverse Customer Needs
  • Onboards Co-Founder of Celebrity Style Guide, Troy Green as New CTO

AUSTIN, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/ecommerce?src=hash” target=”_blank”gt;#ecommercelt;/agt;–Rank
& Style
, the sustainable fashion, beauty and lifestyle startup
that simplifies shopping, today announced significant momentum kicking
off 2019 including surpassing the milestone of one million monthly users
in January 2019. With a proprietary algorithm that analyzes the products
consumers are searching for most, Rank & Style curates Top 10 lists for
a variety of desired shopping categories. Rank & Style’s
mobile-optimized, shoppable links reduce the time people spend browsing
on the web, working toward a more sustainable online retail future.


“People want to be able to spend more time on their lives and less time
stuck behind a screen,” said Jamie Chandlee, CEO of Rank & Style. “With
an increasing trend toward intentional digital detox, now more than ever
is a crucial time to harness technologies that mitigate our digital
intake and simplify everyday time-consuming tasks like shopping. Rank &
Style empowers individuals to cut the shopping noise by using data to
show them the products they want most. As a working mom of two, I’m
thrilled to see Rank & Style continue helping other busy individuals
have more time for the important parts of their lives; their families,
friends and passions. By helping reduce people’s digital consumption and
time behind a screen, we hope sustainable online platforms like Rank &
Style can help create a more present and balanced society.”

While online shopping was created to save people time versus shopping
brick-and-mortar, last year the average American spent 24
hours a week
online with a reported 1.7
hours a day
spent shopping at work. Research
from Statista
also notes that, by 2021, global e-commerce sales are
estimated to rise to $4.8 trillion, double 2017’s revenues of $2.3
trillion. Online shopping isn’t going away, but Rank & Style heralds a
cultural shift that enables people to be more present, balanced and
digitally disconnected by leveraging technology and data to streamline
the process.

“We’re thrilled to see the incredible success our partnership with Rank
& Style has driven for our brand,” says Ed Boyle, Senior Director of
Growth Marketing at Bonobos.
“In just one year of partnering, we’ve seen significant results and
we’re excited to see where the partnership takes us next.”

Factors contributing to Rank & Style’s growth the past year include:

  • Surpassed one million monthly users in the month of January 2019
  • Increased annual revenue by 300% from 2016 to 2018
  • Hired 2 interns as full-time employees following their successful
    completion of Rank & Style’s new internship program with
    UT Austin’s Textile and Apparel school
  • Launched new product verticals in 2018 including menswear along
    with plus-size and petite options
  • Announced new partnerships with top retailers including
    Everlane and Bonobos
  • Expansion of executive team with hiring of CTO Troy
    Green
    , expert engineer from Digital Touch Systems, General
    Motors, Bridge360, Amway Global and Celebrity Style Guide
  • Launch of redesigned and rebranded, mobile-optimized website
    with enhanced speed and user-friendly, shoppable links
  • Executed campaigns with key fashion industry thought leaders
    including Kendra Scott, Molly Sims, Camila Alves, Nicky Hilton and more

For more information, please visit: https://www.rankandstyle.com/

About Rank & Style:

Founded in 2013, Rank
& Style
is the premiere upscale shopping platform that uses
technology to provide trusted recommendations on fashion, beauty and
lifestyle products to make shopping simple again. We feature “Top 10”
lists of the products women and men want most in clothing, beauty,
shoes, accessories and home categories. Our unbiased lists are created
using our proprietary technology that analyzes the best of what people
are searching for the most. We respect people, their time and their
health, and our goal is to help everyone spend less time online by being
their trusted shopping destination. We believe sustainable online retail
has the power to reduce people’s digital consumption and create a more
present, engaged and balanced society, and we’re committed to promoting
a healthier digital future.

Contacts

Nicole Neumayr, Redefine
[email protected]

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