BigCommerce and BloomReach Partner to Extend Content and Commerce Capabilities to Mid-Market and Enterprise Retailers

BigCommerce for BloomReach connector, built in partnership with BORN
Group, will help high-growth brands deliver stronger customer experiences

LAS VEGAS–(BUSINESS WIRE)–BigCommerce, the leading SaaS
ecommerce platform for fast-growing and established brands, today
announced a strategic partnership with BloomReach,
a recognized leader in the digital experience (DXP) space, to bring
best-of-breed content-led commerce solutions to the tens of thousands of
merchants looking to more seamlessly connect their content and commerce
experiences. BigCommerce and BloomReach will work closely with
award-winning digital agency BORN
Group
to deliver BigCommerce for BloomReach.

This collaboration combines BloomReach’s open-source content management
system and AI-powered Search & Merchandising with BigCommerce’s
highly-extensible SaaS ecommerce engine, offering merchants globally a
better way to build immersive, content-rich, personalized brand
experiences and robust commerce functionality at scale.

“Working with BloomReach and BORN, BigCommerce is amplifying what’s
possible for mid-market and enterprise merchants that want to prioritize
content and experience, but have complex business needs that necessitate
a more advanced commerce solution,” said MaryAnn Bekkedahl, senior vice
president of business development for BigCommerce. “Even more exciting,
all three companies have established a secondary home in the UK, making
this partnership especially useful for international merchants who,
until now, have lacked a strong SaaS solution that can effortlessly
blend content, commerce and experience.”

Through this connector, BigCommerce’s commerce capabilities can be
integrated directly into the BloomReach platform, giving merchants with
a BloomReach Starter Store a template for website customization as well
as access to content publishing, site analytics and multichannel
commerce capabilities. In addition, merchants using BigCommerce for
BloomReach can leverage BloomReach Search and Merchandising to surface
more relevant, personalized content to customers and site visitors.

“We live in a world where experience is quickly gaining importance over
price and product, but all too often retailers struggle to create online
experiences that are as powerful to the consumer as the ones they are
having in a physical store,” said Patrick Finn, head of global channels
at BloomReach. “Building off BigCommerce’s headless capabilities gives
us the ability to provide retailers the very thing they’ve been
searching for: a design-first commerce solution that promises their
customers an engaging, personalized online buying experience.”

“As a leading agency in the space of microservice ecommerce and content
solutions, we consider the combination of two leaders, BigCommerce and
BloomReach, in a microservices-based architecture that covers the B2B,
B2C and B2B2C segments very exciting,” said Dilip Keshu, CEO of BORN.

BigCommerce for BloomReach is expected to be widely available for
merchants beginning in Q2. For more information about BigCommerce for
BloomReach, visit www.bigcommerce.com/solutions/bloomreach.
In addition, Shoptalk attendees can learn more about the
BigCommerce-BloomReach integration by visiting BigCommerce’s booth,
#4213.

About BigCommerce

BigCommerce is the world’s leading cloud ecommerce platform for
established and rapidly-growing businesses. Combining enterprise
functionality, an open architecture and app ecosystem, and
market-leading performance, BigCommerce enabled businesses to grow
online sales with 80% less cost, time and complexity than on-premise
software. BigCommerce powers B2B and B2C ecommerce for more than 60,000
stores, 2,000+ mid-market businesses, 30 Fortune 1000 companies and
industry-leading brands, including Assurant, Ben & Jerry’s, Paul
Mitchell, Skullcandy, Sony and Toyota. For more information, visit www.bigcommerce.com.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.

About BloomReach

BloomReach enables transformative digital experiences. Harnessing the
power of AI, BloomReach combines super search, personalized
merchandising and contextual content to create connected experiences
that stimulate customer engagement and loyalty while boosting conversion
and increasing revenue. With a global network of certified partners,
BloomReach serves hundreds of enterprise customers such as Neiman
Marcus, Staples, REI, FC Bayern München, Marks & Spencer, and the UK’s
NHS Digital. Learn more: www.bloomreach.com.

Contacts

Rachael Genson
(512) 865-4517
[email protected]

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