HG Data Transforms Technographics With New HG Insights Company Brand and Platform

SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG
Data
, the global leader in technology intelligence, announced its
new HG Insights company name and launched the new HG Insights Platform,
with next generation technographics that boost business intelligence and
ignite customer growth.

HG Insights is building on its position as the world’s best
technographics company, helping businesses leverage company technology
intelligence to drive sales, marketing and strategy. The new HG Insights
Platform gives customers on-demand access to the best technographics in
the market, allowing businesses to easily apply company spend,
technology installs, and contract information to find new pathways to
growth.

“We’ve always been an inventive company that finds new ways to help
customers stay a step ahead,” says Elizabeth Cholawsky, CEO of HG
Insights. “After seeing so many customers use our technology
intelligence to make important strategic decisions, we knew it was time
to define our company around the unique insights we deliver. Our new HG
Insights Platform gives us an incredible opportunity to showcase our
depth and expertise to new audiences with a fresh new image.”

HG Insights launched the new company name and platform today with a
completely new logo and modernized website. “We wanted to elevate the
look and feel of what has become an extremely sophisticated company,”
says Kineon Walker, VP of Product and Marketing of HG Insights. “No one
has the quality technographics that we have, which include the most
accurate technology spend data available in the market. The new
on-demand capabilities of our HG Insights Platform are unmatched by any
competitor. Our unique ability to work proactively with customers to
deliver the Holy Grail of business insights is reflected in our new
name, and we’re excited to see our new HG Insights Platform drive growth
for businesses around the world.”

Resources

About HG Insights

HG Insights is the global leader in technology intelligence. Every day,
HG Insights uses advanced data science methodologies to process billions
of unstructured digital documents to produce the world’s best technology
installation information, IT spend, and contract intelligence. The
world’s largest technology firms and fastest growing companies achieve a
tremendous advantage by using HG Insights to accelerate their sales,
marketing, and strategy efforts. Learn more about how leading businesses
use technographics to out-market, out-sell, and out-grow their
competition at hginsights.com.

Contacts

HG Data
David Guerra
805.880.1108
[email protected]

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