CUPERTINO, Calif.–(BUSINESS WIRE)–SugarCRM Inc.®, the company that helps organizations build better
business relationships, today announced that it has acquired the
Collabspot email integration products from Collabspot Pte Ltd. These
tools provide improved integration with email, taking another step
towards SugarCRM’s vision to deliver the most intuitive and
collaborative user experience whilst eliminating all data entry.
Collabspot, which launched in Singapore in 2012, integrates CRM systems
with well-known email providers like Google and Microsoft, synchronizing
emails, contacts and calendars to provide a 360-degree view of customers
and communication with prospects.
The acquisition represents further progress for SugarCRM in its mission
to develop an intuitive, collaborative tool that provides high quality
actionable insights and recommendations based purely on the real time
analysis of communications and information. It follows SugarCRM’s launch
of Hint Insights last month, a tool that pushes proactive relevant
signals and alerts to users via multiple channels to enable better
The acquisition represents a strong signal in the SugarCRM growth story.
Last week the business appointed
Craig Charlton as its new CEO to lead its next stage of growth
through a strategy of acquisition, an expanded product portfolio and
Charlton commented: “This acquisition represents a significant tech step
forward as we look to further integrate business productivity suites and
CRM, two of the biggest communication data sources for businesses.
“Not only will it improve the quality of insight by ensuring that CRM is
at the center of data and conversation, it also makes Sugar even more
convenient and user-friendly for our customers. Looking forward, we’re
excited about the prospect of integrating Collabspot into our core tools
and future AI and predictive offerings.
“The acquisition makes great sense for the business and for our users,
who told us that they wanted a product like this to be part of our core
offering. By maintaining our focus on innovation and listening to our
customers’ needs we’ll continue to provide a market-leading CRM
experience and grow by adding real value to the many businesses we
support around the world.”
For more information, visit SugarCRM’s website at: https://www.sugarcrm.com/
SugarCRM enables businesses to create extraordinary customer
relationships with the most empowering, adaptable and affordable
customer relationship management (CRM) solution on the market. Unlike
traditional CRM solutions that focus primarily on management and
reporting, Sugar empowers the individual, coordinating the actions of
customer-facing employees and equipping them with the right information
at the right time to transform the customer experience.
Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2
million individuals in over 120 countries rely on SugarCRM.
NOTE: SugarCRM and the SugarCRM logo are registered trademarks
of SugarCRM Inc. Third-party trademarks mentioned are the property of
their respective owners.