Great Wolf Resorts Improves Site Performance 20% with Yottaa Resulting in an 18% Conversion Increase

North America’s Largest Family of Indoor Water Park Resorts Ensures
Fast and Engaging Online Guest Experiences Through Yottaa

WALTHAM, Mass.–(BUSINESS WIRE)–Yottaa,
Inc
., the leading Cloud platform for accelerating eCommerce, today
announced that Great Wolf Resorts, North America’s largest family of
indoor water park resorts with 17 locations across the United States and
Canada, has implemented Yottaa’s platform to speed up the loading of its
websites.

Great Wolf Resorts is a chain of indoor water parks and hotels. The
company owns and operates its family resorts under the Great Wolf Lodge
brand. In addition to a water park, each resort features a hotel,
restaurants, arcades, spas, and children’s activities. Great Wolf
Resorts is headquartered in Chicago, IL.

For Great Wolf Resorts, creating engaging guest experiences, whether it
is at one of the company’s resorts or on its websites, is a top
priority. And when it comes to ensuring great experiences on Great Wolf
Resort’s websites, fast page load time is a key requirement. With over
30 third party technologies, many high resolution images, and a legacy
eCommerce platform, Great Wolf Lodge found it difficult to achieve fast
site performance. The biggest factor slowing down the site was 3rd party
technologies which require over 300 calls to external servers. Mobile
performance, in particular, was a big concern since 70% of Great Wolf
Resort’s online traffic comes from mobile devices. In order to speed up
its sites, the company evaluated a number of digital experience software
solutions.

During Great Wolf Resort’s evaluation of Yottaa, it conducted an A/B
split test running half of its traffic through Yottaa and half through
its existing environment. At the end of the trial Great Wolf Resorts saw
a 20% improvement in site performance and an 18% increase in online
conversions using Yottaa. Following the trial, Great Wolf Resorts
selected Yottaa as its solution for digital experience optimization and
deployed the Yottaa eCommerce Acceleration Platform across all of its
website pages.

“In the past, we have experienced slow page load times, especially on
mobile devices, due to our legacy eCommerce platform and the 3rd party
technologies on our sites,” said Ramki Srinivasan, Vice President of
Digital, Great Wolf Resorts. “Since we have deployed Yottaa we have seen
a 20% improvement in page load speed and an 18% increase in conversion
rates. More importantly, with a faster site we are delivering great
online experiences to our potential guests. Additionally, since Yottaa
has solved our site performance problem, this has freed up our
development team to focus on other strategic initiatives that will
further enhance the productivity of our operations.”

Great Wolf Resorts deployed Yottaa’s eCommerce Acceleration Platform
utilizing the following Yottaa solutions:

  • Application Sequencing to optimally manage and control the
    execution of 1st and 3rd party assets, and responsively load images to
    make even the most visually engaging (and heavy) pages immediately
    interactive.
  • Anomaly AI to automatically assign performance thresholds to
    the behavior of an eCommerce page, and machine learning algorithms to
    adjust those thresholds based on historical trends and variations.
    Once performance thresholds are exceeded, Anomaly AI sends an alert
    that an optimization is needed.
  • InstantON to accelerate the performance of dynamic pages and
    content, resulting in significantly faster page load times.
  • Content Transformation to manipulate how web page content is
    rendered, with no configuration or code change. By enabling quick
    modified page rendering, Content Transformation personalizes the
    performance of the shopper experience to each device, browser,
    location, and network.

“Great Wolf Resorts is rapidly becoming the standard bearer in the
travel industry for ensuring outstanding guest experiences throughout
their journey, from the initial visit to one of its websites all the way
through a stay at one of its resorts,” said Rich Stendardo, CEO of
Yottaa. “By deploying Yottaa, Great Wolf Resorts has been able to
quickly and easily improve site speed without an army of developers or
custom code. This has resulted in enhanced online interactions with
guests and higher online bookings.”

About Yottaa
Leading retailers, brands and publishers, such
as Carter’s, The Container Store, Hallmark, eBags, Jockey, JoAnn
Fabrics, and Rockport, rely on Yottaa’s Cloud platform to accelerate and
optimize the loading of 3rd party eCommerce technologies,
high resolution images, and other website elements, resulting in up to
60% web performance improvements and up to 20% increases in online
conversion. To learn more about how Yottaa can accelerate your eCommerce
site and increase conversions, please visit www.yottaa.com or
follow @yottaa on Twitter.

Contacts

Tedd Rodman
617-239-9024
[email protected]

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