Private Sale: Announces the Acquisition of by a group of Private Investors

TAMPA, Fla., April 10, 2019 /PRNewswire/ —, the World’s Largest Technology and Internet M&A Firm, announces the sale of via private placement with a consortium of U.S. investors. Website Closers represented the Pink Lily Boutique in the transaction. is a boutique brand and website founded by husband and wife team, Chris and Tori Gerbig, located in beautiful Bowling Green, Kentucky. With Mr. Gerbig’s knowledge of business operations and finance, and Mrs. Gerbig’s expertise in Sales and Social media, this high growth Internet Company has successfully scaled into one of the fastest growing online boutiques in the country, shipping over 200,000 orders per year, and still growing. Pink Lily offers high quality, sustainably-made products for the female demographic, the majority of which are produced or finished in the USA. Always looking for gorgeous fashion finds to add to their collection, the company features new arrivals on their website daily. The company has achieved an unprecedented social media following and engagement, with 1.6M Facebook Followers and 536,000 Instagram Followers.

The sale of this off-Amazon business represents a growing trend in the current Digital M&A Space whereby U.S.-based retailers and brand owners are looking to scale into sales channels outside of Amazon to reduce concentration and increase brand awareness. Speaking on behalf of Website Closers, Jason Guerrettaz, Executive Director, stated, “Since Amazon is primarily a brand agnostic channel for 3rd Party Sellers, smart entrepreneurs look to find ways to perform well online through alternative means of engagement, especially Social Media. We are also seeing a growing trend whereby brand owners are starting out on Amazon and then building a platform website for social referrals. Referring consumers from social media directly to Amazon is not a sufficient mechanism to capture a consumer for future sales and marketing.”

Speaking further about the acquisition, Ron Matheson, Senior Partner at Website Closers, stated, “We want to thank all parties involved in this process for a smooth transaction. This was a middle market transaction that will likely come back to market even stronger down the road once new and current ownership team up for scale.”

Media Contact:
Jason Guerrettaz
Executive Director
[email protected]


As the world’s largest tech and internet business brokerage, the Website Closers team is dedicated to providing M&A services to a wide range of clients across the globe, including Technology, Software, Internet, Website and other Digital companies. In partnership with its sister company, ValleyBiggs, the combined companies represents the largest number of Tech & Internet companies in the world, both in the SMB and the Lower Middle Markets. is an affiliate portfolio company of United Commerce Group, Inc.


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