Goodbye BookingBug, Hello JRNI

The new brand reinforces the company’s focus on providing engagement
throughout the customer journey

BOSTON–(BUSINESS WIRE)–BookingBug, a leading customer engagement platform, today announced the
company’s rebrand to JRNI,
Inc
. This shift solidifies the company’s commitment to combining a
customer engagement platform with applications that put omnichannel
conversion at the heart of the enterprise.

JRNI offers its industry-leading Appointments, Events, and Queuing
applications, along with Call Center and Insights, designed to help
organizations drive online traffic in-store/in-branch through
conversion. JRNI’s customer engagement platform enables companies to
interact with customers, online to offline, and across lines of
business, while providing a 360-degree view of the full customer journey.

JRNI’s new branding enables the company to stand out within a
competitive market space, convey the usability of its services, and
serve as a foundation for an expanding suite of applications.

Guiding the company through its next phase of growth is JRNI’s new CEO, John
Federman
, a SaaS veteran with deep roots in the retail and financial
services industries. Most recently, Federman served as CEO at
Webcollage, the leading cloud-based content management platform for the
publishing of rich product information, and syndication across retail
sites globally, through its acquisition into the Syndigo
platform. He also serves as an advisor to Boston-based Salsify
and sits on the Board of New York’s T-Ink.

Federman is joined in leading the company by Co-Founder, Glenn
Shoosmith
, who has assumed the role of Chief Architect. This role
ensures Shoosmith can focus on his passion: building the most complete
and effective customer engagement platform. Shoosmith founded the
company in 2008 following the overly complex, and ineffective scheduling
of a squash game, and built it into the company it is today.

“Companies strive to leverage every customer interaction for maximum
conversion,” says Federman. “With so much research and purchase activity
starting online, JRNI’s ability to guide prospects and customers from
the Web to a physical location or across any channel throughout their
full journey is an exciting prospect. I’m thrilled to be joining such a
dynamic company at this time.”

Please visit www.jrni.com
to explore the new website and to learn more about the services offered.

About JRNI, Inc.
JRNI is designed to facilitate powerful
human-to-human experiences that increase conversion and revenue,
customer loyalty, and lifetime value. Forward-thinking executives from
companies like U.S. Bank, ANZ, John Lewis, and LEGO rely on JRNI’s
AI-driven scheduling engine to deliver predictive actions across
touchpoints – appointments, events, concierge, queuing – and optimize
resources to deliver superior quality of experience. To learn more,
visit www.jrni.com.

Contacts

Steve Vittorioso
Director of Public Relations
JRNI (formerly
BookingBug)
[email protected]
1-857-453-4667(office)
1-978-875-1297
(cell)

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