New Mashgin Self-Checkout Gets Fans Back to the Game Faster
PHILADELPHIA–(BUSINESS WIRE)–$ARMK #AI—Aramark
(NYSE: ARMK), a global leader in food, facilities management and
uniforms, has expanded its use of artificial intelligence (AI) in Major
League Baseball stadiums where the company operates, through a
partnership with Mashgin,
a Palo-Alto, CA-based technology company, which creates express
self-checkout kiosks that use computer vision to scan multiple items
without barcodes at once, reducing the time consumers spend waiting in
retail checkout lines.
With Aramark’s commitment to engage fans and innovate their food and
beverage experience with state-of-the-art technology, the company has
deployed Mashgin units across its ballpark portfolio, as part of a new
Walk Thru Bru grab-and-go beverage market concept.
Fans are able to place the items they wish to purchase on the Mashgin
unit, where they are scanned simultaneously for quick payment —
significantly increasing speed of service and allowing fans to get back
to the action on the field. (Note: Valid ID is still required to
purchase alcoholic beverages.)
Early season results have been encouraging. Compared to traditional
portable beer concessions, Walk Thru Bru with Mashgin Express
Self-Checkout has achieved up to 40 percent faster transaction time and
up to 25 percent increase in sales.
“We can offer even more convenient and personalized consumer experiences
with new digital technology that is powered by artificial intelligence,”
said Mike Giresi, Aramark’s senior vice president and chief digital
information officer. “Every application we build, based on AI, feeds
data back into itself and provides us insights to be smarter not only
about our operations, but also the needs and preferences of our clients
and consumers. Mashgin technology continually learns food and beverage
items and their prices offered at various locations, so a consumer can
quickly pay and get on their way.”
Aramark has installed Mashgin technology at more than 60 locations with
130 units in business dining, healthcare, higher education, and sports
and entertainment sites the company serves.
Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world
champion sports teams, state-of-the-art healthcare providers, the
world’s leading educational institutions, iconic destinations and
cultural attractions, and numerous municipalities in 19 countries around
the world. Our 270,000 team members deliver experiences that enrich and
nourish millions of lives every day through innovative services in food,
facilities management and uniforms. We work to put our sustainability
goals into action by focusing on initiatives that engage our employees,
empower healthy living, preserve our planet and build local communities.
Aramark is recognized as one of the World’s Most Admired Companies by
FORTUNE, as well as an employer of choice by the Human Rights Campaign
and DiversityInc. Learn more at www.aramark.com or
connect with us on Facebook and Twitter.