Axiom Announces Appointment of Chief Marketing Officer

NEW YORK–(BUSINESS WIRE)–Axiom,
a leading global marketplace for corporate legal talent, today announced
a strategic hire to its executive leadership team—Sidra Berman joins
Axiom as Chief Marketing Officer (CMO) and Executive Vice President
(EVP). Based in Axiom’s New York headquarters, Berman will report to
Axiom CEO Elena Donio and play a pivotal role defining Axiom’s brand as
a marketplace, which empowers the world’s leading and most innovative
businesses to solve their legal problems in a more modern, efficient way.


In her role as CMO at Axiom, Berman will drive the overall marketing
strategy, which will be informed by data-driven insights, and will be
designed with an unrelenting focus on articulating Axiom’s value to
clients and legal talent. She is responsible for all Axiom marketing
activities including go-to-market strategy, brand building, lead
generation, and talent attraction campaigns. An accomplished and award
winning 20+ year marketing veteran, Berman brings extensive experience
leading marketing efforts at fast paced start-ups including Clarabridge
and Savi Technology, and at larger enterprises including Tangoe, Deltek
and GE.

“Axiom enables clients to be more efficient and agile, and empowers
lawyers to pursue more of the work they love,” said Elena Donio, CEO of
Axiom. “Sidra, a seasoned marketing leader with an impressive record of
delivering results for companies at critical points of their growth, is
the perfect person for this role. We believe Sidra will elevate our
go-to-market strategy and better articulate our value, helping to
transform the perception of Axiom and the entire legal services
industry. I’m delighted by Sidra’s arrival.”

Berman joins Axiom from Tangoe, Inc. where she served as CMO for three
years and helped the company navigate a financial restatement and
eventual privatization. Prior to that, as Vice President and CMO at Savi
Technology, Sidra played an instrumental role transforming the business
and its brand from a legacy hardware defense contractor to a big data
solutions provider.

Said Berman, “I’m thrilled to join Axiom and its leadership team at such
a pivotal time in its evolution. Working at Axiom is a dream job: It
combines the opportunity to reshape an industry ripe for disruption,
while being part of an organization that authentically lives its
values–committed, fresh, irresistible and thoughtful. I’m excited about
the opportunity to grow the company with an incredible group of talented
people.”

Berman holds degrees in political science and economics from Tufts
University. She earned her MBA from the Smith School of Business at the
University of Maryland with a focus on marketing and finance.

About Axiom:

Axiom, a leading global marketplace for corporate legal talent, is
leading the revolution in the legal industry by disrupting the
traditional choice between law firms and in-house legal teams. By
matching highly credentialed lawyers with legal work across industries
and practice areas, Axiom enables clients to become more agile and
efficient, and empowers lawyers to pursue more of the work they love.
Axiom serves over half of the Fortune 100 with offerings that combine
flexible talent, technology, and know-how in the business of law. www.axiomlaw.com

Forward-Looking Statements

This press release includes forward-looking statements. These
forward-looking statements may be identified by their use of terms and
phrases such as “anticipate,” “expect,” “will,” “believe,” “continue,”
“enable” and other similar terms and phrases, and such forward-looking
statements include, but are not limited to, the statements regarding the
Company’s growth, the effectiveness of its go-to-market strategy, its
value proposition and its ability to transform the legal industry. The
events described in these forward-looking statements involve known and
unknown risks, uncertainties and other factors that could cause actual
results to differ materially from the results anticipated by these
forward-looking statements, including, but not limited to: the Company’s
success depends on its ability to attract and retain clients and high
quality lawyers, the Company’s ability to develop new solutions and the
Company’s ability to offer solutions that address its clients’ needs. In
addition, the forward-looking statements included in this press release
represent the Company’s views and expectations as of the date hereof and
are based on information currently available to the Company. The Company
anticipates that subsequent events and developments may cause the
Company’s views to change. However, while the Company may elect to
update these forward-looking statements at some point in the future, the
Company specifically disclaims any obligation to do so except as
required by law. These forward-looking statements should not be relied
upon as representing the Company’s views as of any date subsequent to
the date hereof.

Contacts

Media:
For Axiom
Victoria Zarella, 212-704-8112
[email protected]

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