Hyatt Announces Plans for First Alila Branded Resort in Europe

Alila La Gruyère in Switzerland will strengthen Hyatt’s luxury
lifestyle and wellbeing offerings in the region

CHICAGO–(BUSINESS WIRE)–Hyatt
Hotels Corporation
(NYSE: H) announced today that a Hyatt affiliate
has entered into a management agreement with Resort 4 SA, owned by Ben
Golf Investissements SA, for Europe’s first Alila branded resort.

Overlooking a picturesque lake, Alila La Gruyère will be a luxury
destination resort offering a high-end golf course with stunning views
and an authentic wellness retreat, enhancing Hyatt’s lifestyle and
wellbeing offerings for guests. With 85 rooms and 27 residences, the
resort is expected to open in 2023, marking a significant growth
milestone for Hyatt since the Alila brand integrated into the Hyatt
portfolio in late 2018.

“Following the recent acquisition of Two Roads Hospitality, we are
thrilled to announce plans for the first Alila property in Europe. The
region of La Gruyère with its medieval Gruyères town is a great location
for a brand that embodies a contemporary expression of centuries-old
traditions,” said Guido Fredrich, Hyatt’s regional vice president of
development for Europe. “Moreover, the Alila brand offers tremendous
potential for growth in Europe by responding to the increasing trend of
eco-tourism and wellness travel. We also know that well-traveled guests
are looking to make impactful connections, and the Alila brand caters to
this demand by crafting rare and intimate experiences.”

Alila La Gruyère will be located in Pont-la-Ville in the district of La
Gruyère, which belongs to the Canton of Fribourg in western Switzerland.
La Gruyère is known for its picturesque landscape, charming medieval
town, and world-famous cheese and chocolate factories. Situated on a
golf resort, the luxury property will focus on recreation and wellness.
Alila La Gruyère will share the brand’s philosophy of creating authentic
experiences and personalized guest services that are rooted in the
destination and guided by local experts. With its unique location
surrounded by pristine nature, the resort will allow guests to relax,
recharge and re-energize, whilst taking in the spectacular view across
Lake of Gruyère. Supplemented by an exceptional level of customized, yet
traditional Swiss hospitality, visitors will be able to indulge in fine
dining featuring regional and seasonal produce to fully immerse
themselves in the authenticity of the local area.

“We are delighted to work with Hyatt to bring this innovative luxury
resort to La Gruyère under the Alila brand,” said Urs Müller, general
manager, Resort 4 SA. “The area is already popular for weekend getaways
and golf and wellness retreats due to its outstanding natural beauty.
With the Alila brand, we look forward to introducing a new concept to
the region and creating a world-class destination that will take the
travel experience to the next level.”

Strategic Hotel Consulting represented Resort 4 SA in sourcing the ideal
operator for the resort and securing the management agreement with Hyatt.

Alila La Gruyère, Switzerland will add to Hyatt’s growing Alila brand
portfolio, joining hotels and resorts in Indonesia, India, China,
Cambodia, Malaysia, Oman and the United States.

For more information about Alila, please visit: https://www.alilahotels.com.

The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.

About Alila

The hallmark of Alila hotels is the combination of innovative design and
luxury in unique locations, set apart by an unprecedented level of
private space, crafted artisanship, personalized hospitality, and
bespoke journeys. Alila means “Surprise” in Sanskrit, which suitably
describes the refreshing character of our properties and impressions of
our guests when they stay with us. In support of sustainable tourism,
Alila hotels adopt EarthCheck operating standards, integrating the
natural, physical and cultural elements of their environments. To stay
at any of Alila’s hotels and resorts is to embark on a destination
experience – be it in recreating the flavors of the local cuisine,
enhancing your well-being through ancient healing arts or the thrill of
adventure sports, you will re-discover the luxury of living at Alila.
For more information visit, alilahotels.com, follow
us on Instagram @AlilaHotels
or like us on Facebook.

About the Investor

Ben Golf Investissements SA is the holding company of all special
purpose vehicles i.e. Resort 4 SA which together form the development
project of the Golf Resort La Gruyère. The resort development
encompasses the luxury hotel Alila La Gruyère including its generous
spa, conference and meetings facilities, various food and beverage
outlets, 27 hotel residences, 105 private primary and secondary
residences and a world class 18 hole golf course remodeled by Robert
Trent Jones Jr. Ben Golf Investissements SA is a multicultural joint
venture between Chinese investor and developer Li Yongjun who is a large
and successful real estate developer based in Beijing with significant
commitments towards cultural heritage preservation in collaboration with
UNESCO, Michel Benedetti, a successful golf and infrastructure
entrepreneur from France, with over 100 courses completed and various
notable infrastructure projects, and Martine and Urs Müller, who
combined have a lengthy track-record of successfully developing,
marketing and selling high-profile resorts in the south of France.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a portfolio of 19 premier brands. As of March
31, 2019, the Company’s portfolio included more than 850 properties in
over 60 countries across six continents. The Company’s purpose to care
for people so they can be their best informs its business decisions and
growth strategy and is intended to attract and retain top colleagues,
build relationships with guests and create value for shareholders. The
Company’s subsidiaries develop, own, operate, manage, franchise, license
or provide services to hotels, resorts, branded residences, vacation
ownership properties, and fitness and spa locations, including under the
Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound
Collection by Hyatt®, Destination®, Hyatt Regency®, Hyatt®, Hyatt Ziva™,
Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Hyatt House®, Hyatt
Place®, Joie de Vivre®, tommie™, Hyatt Residence Club® and Exhale® brand
names, and operates the World of Hyatt® loyalty program that provides
distinct benefits and exclusive experiences to its valued members. For
more information, please visit www.hyatt.com.

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Contacts

Simone Loretan
Hyatt – Europe, Africa and Middle East and Southwest
Asia
+41 44 279 1226
[email protected]

Brittany Umphred
Hyatt
908-873-4517
[email protected]

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