MERGE Creates “Analytics On-Demand” via Strategic Partnership with Big Chalk Analytics

Innovative collaboration to help clients realize the possibilities of
data

CHICAGO–(BUSINESS WIRE)–#analyticsMERGE,
a premium creative, marketing and technology company, announced today
that it will offer marketing and business intelligence executives
greater data impact by providing on-demand access to over 1,300 analytic
talents through an exclusive partnership with Big Chalk Analytics.

The partnership, effective immediately, will provide organizations with
data analytics and insights tailored to specific business
challenges—allowing them to better understand their customers and boost
their overall competitive advantage.

Now more than ever, organizations have exponentially increasing amounts
of data accumulating in real-time. As the market becomes more complex
and customers demand a more personalized experience, translating this
data into real-time, actionable insights is critical.

“Understanding customer interactions across all touchpoints remains the
#1 challenge for marketers—and too often Big Data yields little
meaningful insight,” said Patrick Venetucci, CEO of MERGE. “With Big
Chalk Analytics, our clients now have access to world-class analytic
specialists capable of generating strategic insights, new idea pathways,
and business impact. We’re proud to be a leader in the way the industry
delivers data analytics.”

“Successfully leveraging data in practical and actionable ways requires
analytic rigor, thoughtful interpretation, and sophisticated execution,”
said Scott Moore, co-founder of Big Chalk Analytics. “Big Chalk’s data
analytic and technological expertise will be naturally complemented by
MERGE’s ability to help translate powerful insights into meaningful
programs, working collaboratively to overcome operational,
organizational and governance hurdles. This partnership is not only a
win for both parties but especially so for clients.”

Alongside access to world-class, strategic analytics talent, the
On-Demand offering is flexible and data agnostic and offers the
opportunity for access to emerging areas of analytic specialization.

About MERGE

MERGE is a premium creative, marketing and technology company that helps
clients emerge as category leaders by creating superior experiences.

With offices in Chicago, Boston, and Atlanta, MERGE offers full-service
expertise and capabilities—including creative, experience design, media
and contact planning, analytics and insights, integrated marketing, PR,
and technology platform development—to deliver best-in-class work to our
client partners in today’s complex digital landscape.

MERGE’s client roster includes AIG, James Hardie, Indiana University
Health, Marco’s Pizza, Land O’Frost, Advocate Aurora Health, Cardinal
Health, Harley-Davidson, Sloan Kettering, and several Blue Cross Blue
Shield companies across the country.

For more information, visit mergeworld.com.

About Big Chalk Analytics

Big Chalk Analytics delivers world-class analytics solutions utilizing
breakthrough approaches to people and technology. Through its analytic
talent network of 1,300+ leaders, Big Chalk is able to deploy unique and
in-demand talent, tools & skillsets to solve its clients’ most vexing
problems.

With headquarters just north of Chicago in Evanston, IL, Big Chalk
offers consulting, technology and managed services solutions across an
array of verticals and functional areas inclusive of – consumer research
and insights, revenue management, integrated marketing & ROI, predictive
analytics and change management & implementation.

Big Chalk client roster includes some of the largest organizations in
the CPG, HealthCare, Media, Research and Technology industries.

For more information, visit bigchalkanalytics.com.

Contacts

Maria English, MERGE
570-446-7569
[email protected]

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