Swrve Helps KeyPoint Credit Union Achieve 248% Growth in Monthly App Usage

Award-winning Silicon Valley credit union sets new bar for finance
engagement, retention and loyalty with global leader in real-time
customer engagement

SAN FRANCISCO–(BUSINESS WIRE)–Swrve,
the world leader in real-time, relevant customer engagement today
announced that KeyPoint, a Silicon Valley-based full-service,
not-for-profit credit union, has chosen Swrve to elevate member
experiences and drive significant mobile member engagement. As one of
California’s largest credit unions with over $1.3 billion in assets and
more than 60,000 members, KeyPoint uses Swrve to send hyper-relevant
push notifications, geo-triggered campaigns, and informative in-app
messages.

This has translated into a 248% growth in monthly fast balance usage—a
tangible return on relevance. Swrve’s real-time marketing and customer
engagement platform enabled KeyPoint to achieve:

INCREASED FEATURE USE AND ENGAGEMENT

  • 248% increase in fast balance usage, allowing members to
    quickly view their balances in the app via Touch ID
  • 34% increase in payment feature usage, making payments faster
    and more convenient
  • 17% increase in the money transfer feature and a 17% increase in
    the account detail feature
    , saving mobile users from an
    unnecessary trip to the branch, which ultimately helps branch staff
    focus their efforts on larger, more complicated transactions and
    operate at greater speed and efficiency

OVERALL RETURN ON RELEVANCE (ROR)

  • 20% growth in monthly active users (MAU) within a year
    of deploying campaigns
  • 29% increase in day 30 app retention, measurably decreasing
    churn and improving the frequency of app usage in users that were sent
    Swrve campaigns, all achieved by successfully delivering relevant,
    real-time engagement, improving individual experiences and
    demonstrating the value of their app to new customers
  • 10% increase in multiple app opens per week, due to relevant
    member messaging deployed in real time.

“We’ve found great success using Swrve in our campaigns,” said David
Greene, Marketing Manager at KeyPoint Credit Union. “We’ve asked Swrve
to elevate KeyPoint member experiences on mobile, and they’ve done
exactly that. I’m excited to take our use of Swrve to the next level by
incorporating more location-based campaigns that will be totally
personalized to our members. We’ll deliver even more value exactly when
it’s most relevant to them.”

“KeyPoint Credit Union was able to drastically increase app engagement
and retention rates by incorporating Swrve’s marketing and customer
experience platform into its messaging strategy,” said Tom Aitchison,
CEO of Swrve. “KeyPoint Credit Union have demonstrated the potential for
financial institutions to offer each customer unique, real-time value by
optimizing the relevance of their app’s user experience in real time.”

For more information on Swrve’s solutions for financial institutions,
please visit Swrve
online
.

About Swrve

Swrve
is the only true enterprise-grade, marketing and customer engagement
platform that helps the world’s leading brands confidently scale
communications over millions of customers, delivering dynamic data and
AI driven interactions that are optimized for relevance in real time.
Swrve’s customers create real-time relevance in their customer
engagements to achieve business results 3x faster and profit growth 200x
faster than the S&P 500. A Gartner Magic Quadrant for Mobile Marketing
Platforms leader, Swrve is currently installed in 3.5 billion apps
worldwide and processes 14 billion events daily. Learn more at https://www.swrve.com
or follow @Swrve_Inc
on Twitter.

About KeyPoint Credit Union

Inspired by Silicon Valley innovation and built to serve a diverse
membership, KeyPoint is a full-service, not-for-profit credit union
dedicated to providing financial solutions to help members achieve their
goals in life. KeyPoint helps members make the most of their money ––
earning more interest on savings, and paying less interest for credit.
And KeyPoint is active in the community providing free financial
education programs, as well as fostering financial literacy, sponsoring
reading programs and mentoring the next generation of business
professionals at local educational institutions.

Contacts

Media Contact:
Carley Fowler
Gravitate PR
[email protected]

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