Farmers Edge Unveils Next Generation Digital Platform with New Tools, Supercharged Performance, and Expanded Integrations

FarmCommand features a redesigned user experience, advanced reporting capabilities, and accurate predictive intelligence – Demos at Commodity Classic

AMES, Iowa, & WINNIPEG, Manitoba–(BUSINESS WIRE)–#AgTechFarmers Edge today announced a major upgrade of its industry-leading digital platform, FarmCommand®, sporting a bold new user experience that makes it easier to navigate and simplifies management of critical farm information. With significantly faster performance and seamless vertical integration, the platform provides a unified, 360-degree stakeholder view to enhance how growers, agricultural professionals, and agri-businesses interact with data. By connecting all people and assets that support the farm across the entire digital agricultural ecosystem, the platform offers a centralized way to manage all aspects of an operation with a cohesive, easy-to-use interface.


The 2020 release includes new digital tools, integrations, and advancements that further streamline daily activities and deliver unprecedented insights for smarter decision making to maximize yields and profitability. Trusted by growers worldwide, FarmCommand currently processes more than 85 billion unique data points, including 1.4 billion crop health layers. Combining robust data sets, unique digital infrastructure, data science, and machine learning, FarmCommand provides intelligent tools for every stage of the season. From seed selection to yield data analytics, in the field and in the office, the platform delivers flexibility and efficiency by bringing together all aspects of farm management into a single, powerful environment.

Farmers Edge will reveal the enhanced version of FarmCommand at Commodity Classic (February 27-29 in San Antonio, Texas). Conference attendees are invited to the launch party on February 27 from 3:30 p.m. to 5:00 p.m., booth number 2471. Farmers Edge digital age experts will discuss how this intelligent platform provides connectivity across the whole farm operation and will demonstrate new features that deliver unparalleled decision-support to all stakeholders.

“We are thrilled to unveil the next generation of digital farm management at Commodity Classic, where we launched FarmCommand 2.0,” said Wade Barnes, CEO and co-founder of Farmers Edge. “FarmCommand operates at the speed of digital and is the platform for the new decade, connecting growers with their trusted advisors, including equipment dealers, retailers, agronomists, insurance agents, and ag lenders. We ensure FarmCommand addresses the evolving challenges across an operation, which is why we’ve redesigned the platform with a simple, more intuitive interface to support proactive decision-making through every stage of the season.”

Highlights

Broader Connectivity for a Seamless User Experience: Collectively, all improvements made to FarmCommand contribute to helping growers form secure connections with their trusted advisors and experience the real power of the platform. FarmCommand now features enhanced levels of connectivity to simplify record-keeping, improve risk management, and establish transparent opportunities for each farmer to increase profitability.

Enhanced In-Cab Experience: Designed for ag retailers, mixed-fleet farms, and large operations, the new In-Cab experience brings the best real-time command center to the market. Make instantaneous decisions with a fully connected fleet and the following upgrades:

– FarmCommand now displays all machines connected to a job, field, or entire farm;

– Operators can view equipment values from all modern makes and models of machinery, as well as semi-trucks, center pivots, weather stations, and soil probes;

– FarmCommand data sets are now available through the CanPlug™ ISOBUS Universal Terminal; no additional iPads or other tablets are necessary to view data;

– From within the app and the Universal Terminal, equipment operators are alerted through push notifications of job statuses, field-centric weather and soil conditions, so that the right work is performed in the right field, at the right time.

Advanced Reporting: FarmCommand reporting is supercharged with desktop enhancements that make it possible to drill deeper into more aspects of farm operations and statistics to unlock powerful insights that inspire action. Users can create reports for crop planning, weather, equipment, crop stages, scouting, logistics, irrigation, yield, and profit, and easily share them with trusted partners of their choice.

Irrigation: In partnership with Lindsay Corporation, Farmers Edge has integrated Lindsay’s market-leading irrigation management technology with FarmCommand, to offer Smart Water™. The new solution creates a seamless user experience and combines field-centric data with powerful analytics to control pivots, monitor crop health, and support informed decision-making. In-season operating costs are significantly lowered through more efficient use of time, labor, water, and energy.

High-Performance One-Tap Imagery: Building on advanced global imagery and industry-leading crop health change detection technology, FarmCommand now features one-tap imagery. Push notifications alert users of changes in the field, and with a single click, they are taken directly to a map outlining the damaged or affected areas. Users can also access detailed filters to quickly search and review specific imagery, without toggling between layers, making scouting up to 50% more efficient.

Extensive Fleet Management Capabilities: Users can set up customized notifications, including speed and idling for fleet vehicles. Powered by CanPlugX™, an on-board diagnostics and telematics device, this seamless integration provides users with complete visibility of their fleet along with real-time insights to reduce costs, improve logistics, and ensure safe working standards.

Yield Prediction: FarmCommand combines machine learning with field-centric data to provide important yield forecasting models that help growers make better marketing, grain handling, and logistics decisions. By leveraging thousands of weather stations within the Farmers Edge network, as well as each farm’s individual weather station and soil moisture data, these new predictive yield models are the most accurate and frequently updated on the market.

Automatic Flood and Hail Detection: Growers shouldn’t have to wonder if they have a covered claim; they should have access to indemnities as fast as possible. Connecting growers with their insurance providers for simplified claims processing, FarmCommand automatically identifies changes in the field caused by extreme weather conditions, eliminating the need for growers to assess damage after a storm. The platform sends automatic notifications to alert users of flood or hail event, accompanied by an easy-to-read Crop Health Change Map layer that identifies the location and impact of the damage. Simply logging into FarmCommand gives the user a complete picture of the farm’s status and alerts.

Simplified Harvest Management: From seed to the field to the bin, FarmCommand provides all the tools needed to manage harvest in one place. CanScale™, an ISOBUS compliant grain cart weighing device, connects to load cells and scale heads to deliver the most accurate and integrated yield data possible. The device wirelessly connects to the FarmCommand app and allows users to layer and analyze against management zones, as applied and yield data to gain an accurate depiction of ROI. Average Production History (APH) reports have never been faster or easier with FarmCommand Harvest Manager.

About Farmers Edge

Farmers Edge is a global leader in digital agriculture that delivers cutting-edge solutions powered by a unique combination of field-centric data, artificial intelligence, and complete integration. Since 2005, Farmers Edge has transformed the industry with disruptive technologies and strategic partnerships designed to enhance connectivity across the entire agricultural ecosystem. With the most comprehensive data management platform on the market–FarmCommand®–Farmers Edge is revolutionizing the way farmers, agricultural professionals, and agri-businesses interact with data. Moving at the speed of digital with an elite team focused on innovation, machine learning, and IoT, Farmers Edge is creating new opportunities for all stakeholders, shaping the future of agriculture worldwide.

To learn more about Farmers Edge, visit FarmersEdge.ca or FarmersEdgeUSA.com.

Contacts

Media Contacts:
Jill Reed or Peter Brooks

Sift Communications for Farmers Edge

[email protected]
Ph: +1-415-722-2433

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