Evonik aligns partnership with BVB to international target groups.
1 & 1 takes on the role of shirt sponsor in the Bundesliga.
DORTMUND, GERMANY / ACCESSWIRE / February 20, 2020 / Bundesliga soccer team Borussia Dortmund will have two different shirt main sponsors from season 2020/2021 (starting: July 1st, 2020) onwards and for the first time in its history: the specialty chemicals group Evonik and the telecommunications company 1 & 1.
Evonik opens the way for the innovative model by focusing the long-term partnership with BVB on international target groups. As a result, 1 & 1 takes over as shirt sponsor in the attractive environment of the Bundesliga. Evonik remains as hitherto shirt main sponsor in the international competitions (for example UEFA Champions League) and in the DFB-Cup.
BVB increases sponsoring revenues with this new structure from season 2020/2021 onwards.
The contracts with the two shirt main sponsors each have a term until June 30, 2025.
Dortmund, February 20th, 2020
Borussia Dortmund GmbH & Co. KGaA
Borussia Dortmund Geschäftsführungs-GmbH
Dr. Robin Steden
Inhouse Counsel / Investor Relations
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