\ 6 Digital Marketing Tips for Your Small Business
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6 Digital Marketing Tips for Your Small Business

By Dan Radak

There's no need to say that, today, every business out there has to put some effort into building a strong online presence. And no matter if you've already invested in your online marketing efforts, you may still need to expand in order to keep up the pace with your competitors. With this in mind, we have come up with 6 digital marketing tips you should follow if you want your small business to conquer it all.

Go mobile
We're living in the age of smartphones and tablets, and it does not come as a surprise to say that your business can benefit from going mobile. Nearly 55% of emails are opened on mobile devices and there are more and more apps being released every single day. 

Having said this, it's obvious that you need to make your website as mobile-friendly as possible if you want your business to succeed. Also, investing in app development is always recommended.

Embrace social media
Today, you're hardly going to come across a business that doesn't use social media for promoting their brand. No matter what industry you're in, you simply have to invest in marketing on platforms like Facebook or Twitter. 

The only problem is, there are too many platforms on the web, and managing so many pages is too difficult. The key is to focus on a single platform, and use all the other platforms merely as a support.

Stream live videos
If there's one thing we can say about digital marketing in 2017 it's that it's all about going live. This is the case because live videos are genuine and help you attract customers who are suspicious of articles and animated videos. So, if you want to invest in digital marketing, streaming live videos from your office is a great way to demonstrate your spontaneity and showing the customers just how genuine your business is.

Start a loyalty program
Bringing back your old customers is much easier than attracting new ones. And one of the best ways to do this is to start a loyalty program for your online store. You can give your customers award points or start a contest in which they'll have a chance to win some of your products. Just take a look at Orange and their rewards program that allows their customers to redeem the points they get both as discounts and products.

Send emails
Even though this digital marketing method is almost half a century old, it's still a great way to promote your business. Since there are so many businesses using emails to attract new customers, you have to make sure that yours don't become labelled as spam. You need to keep them short and as organic-looking as possible. Also, if someone isn't responding to your emails, bear in mind that overloading them with more emails is never a good idea.

Invest in SEO
SEO has now become an integral part of every business's digital marketing efforts and you simply have to invest in it if you want to get your business noticed. 

Showing up on the first page of Google search is always going to bring you more customers and help you make more sales. Still, remember that your website needs to be well-designed and easy to use if you want all those hits to turn into sales and bring your profit.

Follow these 6 tips and there's no doubt that your online presence will improve. Just don't forget that there are always new trends emerging and staying on top of them is key for winning online marketing.

Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog

Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.

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