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How to Build Your Business Brand and Get Noticed By David Koller Having a great business idea in this day and age is not enough. When starting from scratch you only have the quality of your product and your brand name to go on. You need to be ready to devote both time and funds into your brand's growth and visibility. The fact that we live in a digital age helps quite a bit, but still growing your brand is a continual process that you can't afford to put on a back burner at any time. As a matter of fact, you need to keep working on it, evolving it and making sure your brand can keep up with the market demands at all times. Otherwise, you won't be able to stay afloat for long. ...Read More »
5 Ways Technological Advancements are Reshaping Consumerism Technology has become the center stage of everything we do in our homes, workplaces, and even in our community activities. Every sector of the economy is embracing the new innovative methods because they have increased the efficiency and quality of the goods and services people are consuming. Nevertheless, depending on where you stand, technology has its own merits and demerits. It is debatable whether the impact of technology on consumer behavior can be considered positive or negative effects. Although it is helping us to make critical and sound financial decision, it is worth noting that technology has changed our consumption habits. ...Read More »
5 Apps Every HR Department Should Be Using The job of the HR department is not an easy one, but it is possible to make it a lot less hard, thanks to modern technology. On that note, today we are going to discuss five applications that are meant to do just that: make the job of the HR department, a little easier than usual. ...Read More »
Most Common Challenges of Introducing Scrum to Large Corporations Due to a number of factors, Scrum has become the framework of choice for the majority of teams and organizations which decide to introduce Agile. For smaller companies that operate with a tiny number of teams, the process of adoption is not that difficult and, in most cases, it comes down to how well the people will respond to it. In large corporations, this is not as easy and the process is often beset from every direction which results in either adopting some sort of a pointless Scrum/old practice hybrid or rejecting Scrum altogether. The following are the most common challenges of introducing Scrum to large corporations, together with a few ideas on how to overcome them. ...Read More »
Enhancing Public Transportation through IoT Urban mobility is, in essence, the circulatory system of any city. Public transportation and its efficiency directly impact the ability of a city's lifeblood-it's citizens-to reach their destinations in a timely manner. When this system does not operate at its maximum effectiveness, the people who utilize it suffer, as does the integrity of the city itself. It is vital to utilize technology to one's advantage rather than lagging and constantly trying to catch up. One of the most effective ways to stay ahead of the curve is to use IoT (Internet of Things) to your advantage. ...Read More »
The Perfect Solution for Travelers' Snail Mail It is never easy for a traveler, expat, or digital nomad to handle their postal mail. Traveling or being abroad most of the time means your mailbox is overflowing with useless mail which puts it at a risk of mail theft. And even when you do get back home, going through stacks of paper mail is never a fun or easy task. There are multiple solutions to staying up-to-date with your mail, some better than others. You want to be able to see and handle your mail while traveling, right? Well, you can do that and more with a virtual mailbox. But before jumping straight to dessert let's check out a few options to consider to care for your postal mail while traveling. ...Read More »
4 Tips for Starting an Online Business By Dan Radak According to the latest survey, about 51 percent of the entire population of the U.S. prefers shopping online and has done so in the previous year. Furthermore, about 96 percent of them have made an online purchase at least once in their lifetime. The reason behind this is quite simple - buying online is much more convenient, which is why numerous entrepreneurs opt for building their first company in the digital environment. To them, this brings benefits in terms of avoiding the need for leasing an office, commuting to work and hiring a large workforce. Starting an online business, however, is still far from easy. With this in mind, here are four tips that you may find useful. ...Read More »
The importance of in-store technology By Louise Richardson Following the introduction of online shopping, we witnessed visits to physical stores decrease. But, recent statistics show that weekly bricks-and-mortar shoppers were up to 40% in 2015 and are expected to increase further to 44% in 2018. It's likely that this is down to more people using shopping as a social activity and then placing their orders online. But, what does this mean for retailers? ...Read More »
Content Insider #577 - Talk to Me By Miles Weston Sometimes we get so wrapped up in our techie talk we forget the ROW (rest of the world) doesn't know what we're saying and honestly...don't give a rat's behind! You know real people like Aaron Semmel an EP and his film project producers/directors. They may have heard the specs we're so impressed with but all they care about is...what's it do for me/us? Film people - and film viewers - may tolerate the jargon we're so impressed with but maybe, just maybe, if we did a better job of thinking in terms of what they want/need we could sell more stuff. What a revolutionary idea we need to practice...more. It's just a thought... ...Read More »
Why High-Speed Networks Are Bringing Packet and Flow-based Analytics Together By Jay Botelho, Director of Engineering at Savvius, Inc., a LiveAction Company According to Cisco, broadband speeds will nearly double by 2021, and more powerful networks mean a host of benefits for businesses. However, extracting insight from the flood of information traveling through these high-speed networks is a constant challenge for the IT and networking teams responsible for managing network performance and reliability. As businesses move applications to the cloud, virtualize parts of their network and pursue other digital transformation projects, IT and network engineers need actionable, real-time visibility into network and application performance issues to ensure strong performance across the board. ...Read More »

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