Bridgeline Digital’s Marketing Automation Selected as a "Core Provider" in Marketing Automation Technology Value Matrix
May 19, 2017 --
BURLINGTON, Mass., May 19, 2017 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation services announced today that its Marketing Automation platform was recently featured as a “Core Provider" in the Nucleus Research inaugural report of the Marketing Automation Technology Value Matrix, published in March 2017.
In this inaugural Marketing Automation Value Matrix, Nucleus Research evaluates marketing automation solutions that most frequently make customers’ short lists, based on their current breadth and depth of functionality, degree of usability, and growth potential. This research report focused on evaluating top Marketing Automation platforms across a variety of key functional areas including usability, functionality, marketing intelligence, unified view of the customer, out-of-box integration and extensibility, marketing toolsets and business expansion.
“Bridgeline’s Marketing Automation platform is a powerful tool for companies that wish to drive ongoing engagement and nurture relationships with their prospects and customers. It offers best in class features like dynamic audience segmentation, targeted content, intelligent automation flows, contact management with lead scoring, CRM integration and robust campaign management capabilities. Marketers are truly empowered to enhance and manage their overall customer experience,” says Carl Prizzi, Senior Vice President of Product Management for Bridgeline Digital.
Bridgeline’s unique platform provides Marketing Automation and can extend to full WCM and eCommerce capabilities in a unified platform where all contacts, data, and assets are shared. This makes it easy and efficient for organizations to manage all aspects of their digital experience in one cohesive platform. Moira Smalley, Nucleus Research Industry Analyst, highlights that more and more companies are realizing the true potential and ROI of marketing automation software and are considering it as a key component to their overall growth strategy.
“We are very excited to be catching the eyes of top industry analysts as we continue to strategically focus on product expansion and growth,” says Ari Kahn, CEO of Bridgeline Digital. “Our mission is to provide a powerful digital experience platform that transforms how brands interact with their customers and drive success for those organizations."
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
CONTACT: Alex Kombos Bridgeline Digital, IncSVP Marketing & [email protected]