iClick Interactive, BTG WELINK and Tencent form strategic partnership to set lifestyle service O2O benchmark in China

BEIJING–(BUSINESS WIRE)–iClick Interactive Asia Group Limited (“iClick”) (Nasdaq: ICLK) an
independent online marketing and enterprise data solutions provider in
China today announced a strategic partnership with BTG WELINK (“BTGW”),
an online retail services arm of Beijing Tourism Group (“BTG”) and
Tencent Holdings Limited (“Tencent”) (00700.HK), China’s leading
provider of internet value added services. The partnership will leverage
the digital strengths, data capabilities and payment technologies of the
three companies to help BTG establish a new customer relationship
management system providing its customers with an array of smart
lifestyle O2O solutions.

BTG is one of the top ten tourism service groups in China which operates
across a range of related sectors including dining, lodging,
transportation, travel, shopping and entertainment. Its network spans
across 4,000 hotels in 380 cities in China with 10 million registered
users. Under the new partnership, customers of the BTG business will
have access to a wide range of personalized mobile services powered by
iClick and Tencent including reservation, quick pay, spending
notification via the Official WeChat Account, Mini Programs and WeChat
Pay. The parties will collaborate to build a large unified membership
system for the business sectors of BTG to ensure its entire membership
can enjoy the same benefits and quality of experience. The new offerings
under this tri-party partnership will be first rolled out at the Beijing
Scitech Premium Outlet Mall.

As part of this partnership with BTGW and Tencent, iClick will apply its
upgraded solutions to build a private DSP (Demand Side Platform) system
for BTG. Using Tencent’s big data advertising platform, iClick can
assist BTG to develop precision marketing campaigns. By leveraging
iClick’s smart retail CRS (Customer Relationship Service based on
Enterprise WeChat) system, BTG’s frontline staff will be equipped with
mobile apps that support smart shopping, marketing and member retention.
This will also help to motivate BTG’s staff as brand ambassadors
increasing brand awareness and improving sales performance for BTG.

Ms. Hongtao Wei, Deputy Secretary of CPC Committee, Member of the Board,
Executive Deputy General Manager of BTG, said, “Together with Tencent
and iClick, the tri-party partnership will further enhance the smart
products and services offered by BTG and make a breakthrough in the
traditional ‘exchange environment’ with intelligent services and smart
offerings. By combining online and offline, a unified force will be
formed and lead BTG to become a unique lifestyle service enterprise that
offers ‘Chinese-oriented services’.”

With the largest social networking platform in China, Tencent is
committed to providing users with more valuable internet services and a
better digital experience. Mr. Davis Lin, Vice President of Tencent,
said, “Tencent endeavors to connect brands with consumers by making use
of our own networking strengths. Being consumer-focused is the core
value of the retail ecosystem, which is in line with what we believe in
retail decentralization. We believe that the new partnership will be
able to bring together strong support and value to modern enterprises
and customers.”

iClick will utilize its competitive advantages and strengths in business
intelligence and digital marketing in this new collaboration. Dr. Jian
Tang, Co-founder, COO & CTO of iClick, said, “The new partnership marks
a significant milestone in our business evolution. iClick has a deep
understanding of enterprise needs in digital transformation as our
clients are continually looking for ways to increase operational and
marketing efficiency. Our collaboration with BTGW and Tencent will
enable us to explore more innovative ways to enhance our data
capabilities and online marketing solutions which is what enterprises
value the most in this era of lifestyle service O2O.”

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent
online marketing and enterprise data solutions provider that connects
worldwide marketers with audiences in China. Built on cutting-edge
technologies, our proprietary platform possesses omni-channel marketing
capabilities and fulfills various marketing objectives in a data-driven
and automated manner, helping both international and domestic marketers
reach their target audiences in China. Headquartered in Hong Kong,
iClick was established in 2009, currently operating in nine locations
worldwide including Asia and Europe.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements
constitute “forward-looking” statements within the meaning of Section
21E of the Securities Exchange Act of 1934, as amended, and as defined
in the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
“will,” “expects,” “anticipates,” “future,” “intends,” “plans,”
“believes,” “estimates,” “explore,” “confident” and similar statements.
Such statements are based upon management’s current expectations and
current market and operating conditions, and relate to events that
involve known or unknown risks, uncertainties and other factors, all of
which are difficult to predict and many of which are beyond the
Company’s control. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement,
including but not limited to the following: the Company’s fluctuations
in growth; its success in implementing its mobile and new retail
strategies, including extending its solutions beyond its core digital
marketing business; relative percentage of its gross billing recognized
as net revenues under the gross and net models; its ability to retain
existing clients or attract new ones; its ability to retain content
distribution channels and negotiate favorable contractual terms; market
competition, including from independent online marketing technology
platforms as well as large and well-established internet companies;
market acceptance of online marketing technology and enterprise
solutions; effectiveness of its algorithms and data engines; its ability
to collect and use data from various sources; ability to integrate and
realize synergies from acquisitions, investments or strategic
partnership; fluctuations in foreign exchange rates; general economic
conditions in China and other jurisdictions where the Company operates;
and the regulatory landscape in China and other jurisdictions where the
Company operates. Further information regarding these and other risks is
included in the Company’s annual report on Form 20-F and other filings
with the SEC. All information provided in this press release and in the
attachments is as of the date of this press release, and the Company
undertakes no obligation to update any forward-looking statement, except
as required under applicable law.

Contacts

For media inquiries:
iClick Interactive Asia Group Limited
Vivian
Fu
Phone: (852) 3700 9110
Email: [email protected]

Paradigm Consulting
Helen Lam / Tim Nicholls
Phone:
(852) 2251 9082 / (852) 2251 9081
Email: [email protected]/
[email protected]

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