MediaKind and Collaborators Support the Chattanooga Film Festival With Unique Arts-focused Digital Event

• Unique collaboration between MediaKind, Microsoft Azure, Evergent, Slalom and VisualOn to deliver digital version of the Chattanooga Film Festival, supporting the festival’s community of independent content creators
• Four-day online festival to playout live and on-demand content to a limited audience of 30,000 attendees, powered by MediaFirst TV Platform, with Microsoft Teams offering interactive functionality
• Enables filmmakers to showcase work and gain key feedback from engaged film community

FRISCO, Texas–(BUSINESS WIRE)–MediaKind, a global media technology leader, today announces that it is working with Microsoft, Evergent, Slalom and VisualOn to develop an interactive, Direct-to-Consumer (DTC) platform which will enable the Chattanooga Film Festival to take place in front of a digital audience, while carefully maintaining the event’s intimacy, culture, and intent.

The combined technology-solution partnership aims to support the festival’s community of independent content creators and sponsors who have been hard-hit by the impact of the COVID-19 pandemic. Film enthusiasts from across the USA will be eligible to purchase a badge to attend the digital installment of the event from their own homes, with access to 50 independently made short feature films, and a number of feature-length films, streamed live and on-demand. Filmmakers will have the opportunity to engage with digital ticketholders across interactive panel sessions, Q&A’s and live events, and gain insights into audience reactions, based on actionable insights and data.

Chris Dortch II, Executive Director and Lead Programmer, Chattanooga Film Festival, said: “Every year, independent filmmakers spend hundreds of thousands of hours shooting and editing video which eventually forms the bedrock of the incredible big-screen works we see today. While the COVID-19 pandemic has changed the way we host this event, thanks to the exciting partnership with MediaKind, Microsoft Azure, Evergent, Slalom and VisualOn, the Chattanooga Film Festival will continue to bear the hallmarks that define festival importance for the creative film community. Now our industry can continue to share its work, champion new names and deliver exceptional cinematic offerings to audiences.”

The media delivery collaboration will allow the four-day Chattanooga Film Festival to run on a feature-rich platform. This cloud-based solution can scale to accommodate any defined number of attendees; to replicate the intimate attendance figures of the annual event, badge sales for the Chattanooga Film Festival will be limited to 30,000 attendees. The online video streaming platform will restrict access to Safari on macOS and Microsoft Edge browsers. By tailoring the digital event in this way, filmmakers can retain greater creative control over their content, maintain the value of premium rights and preserve the opportunity for future distribution deals.

Lisa Aussieker, VP Marketing and Communications, MediaKind, said: “While the methods we use to watch film are evolving, content creators and owners need equally diverse options to deliver their art. Working with our innovative partners, we are proud to offer a bespoke solution, enabling filmmakers to experience the critical feedback, insights and acclaim their work merits – the essential attributes of film festivals that could be easily lost through less tailored streaming solutions. By developing this new interactive platform with a cloud-ready, full-stack offering, we can enable meaningful live event experiences where creators and fans can connect, interact, and celebrate the success of their inspiring art and creative communities.”

Tad Brockway, Corporate Vice President, Microsoft Azure Storage, Media and Edge, Microsoft Corp. said, “We are proud to provide Microsoft Azure as the cloud platform to help partners like MediaKind, and the Chattanooga Film Festival, innovate, connect and bring the digital version of the festival to life. We are focused on listening to our customers, and partners, and working with them to build technology to unlock new capabilities.”

MediaKind’s MediaFirst TV Platform forms the heart of the technology deployment. The media-optimized, cloud-based platform will stream the festival’s feature and short films. The MediaKind offering also includes MediaKind Encoding On-Demand and MediaKind Packaging. The rich turnkey solution will be enabled through contributions from Evergent and Microsoft – who were among the first partners to join the MediaKind Universe Alliance in September 2019 – as well as Slalom and VisualOn:

• Evergent: Powers authentication billing services and user management capabilities.
• Microsoft: MediaFirst TV Platform to be hosted in Azure, offering the necessary elasticity to scale encoding up and down as required. Microsoft Teams to deliver live and interactive events, with distribution via Microsoft Azure CDN.
• Slalom: Offers strategic management consultancy services for the cloud-based deployment
• VisualOn: Provides single software stack for cross-platform multimedia playback across Android set-top-boxes and TV.

The 2020 Chattanooga Film Festival experience will run from May 22 to May 25. Badges may be purchased at https://www.chattfilmfest.org/badges.

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About the Chattanooga Film Festival

The Chattanooga Film Festival (CFF) loves everything about cinema: the films, filmmakers and the open-minded cinephiles that have watched films with us since early popup screenings as the Mise En Scenesters film club. The club evolved into the first ever Chattanooga Film Festival, held in 2014, and has been quickly making a name for itself among film-lovers, filmmakers and the entertainment industry. Over the years CFF has been hailed by the Southern Sundance by Southern Living Magazine and was named one of the Bloody Best Genre Fests in the World for two years running by MovieMaker Magazine.

CFF shares films and events that are unique, challenging, critically significant, and showcase a diverse roster of up and coming filmmakers from all over the world. Our ultimate goal is to remember, discover and cultivate cinema worthy of everyone’s love and respect. As always, CFF is proudly continuing its mission to “Respect Cinema,” in hopes of increasing film exhibition, education and production in the state of Tennessee.

For more information, visit chattfilmfest.org and follow us on Facebook, Twitter and Instagram.

About MediaKind

We are MediaKind, a global leader of media technology and services, established as a joint venture between One Equity Partners and Ericsson. Our mission is to be the first choice among service providers, operators, content owners and broadcasters looking to deliver immersive media experiences. Drawing on our longstanding industry heritage, we are driving next-generation live and on-demand, mobile and multiscreen media experiences for everyone, everywhere. Our end-to-end portfolio of media solutions include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution; advertising and content personalization solutions; high efficiency cloud DVR; and TV and video delivery platforms. For more information, please visit: www.mediakind.com.

Contacts

Freddie Weiss

Platform Communications

+44 (0) 7432 674674