Whisk, Tastemade Announce Partnership to Enable Shoppable Recipes on Samsung Family Hub Refrigerators

Collaboration facilitates simpler, smarter cooking experience from planning to plate

SAN FRANCISCO–(BUSINESS WIRE)–Whisk, the food technology platform that simplifies the food journey from recipe inspiration to meals on the table, today announces the addition of Tastemade, a modern media company that engages a global audience of more than 300 million monthly viewers and that creates award-winning lifestyle video content, to the Whisk Ecosystem. The partnership enables shoppable recipes on the Tastemade website through Whisk, and also brings Tastemade’s Struggle Meals and Make this Tonight content to the Whisk platform as community, recipe, and video content.

Consumers who have Samsung’s Family Hub refrigerators in their kitchens are able to access Tastemade content and recipes directly from the screen, further solidifying Whisk’s mission to make good food content accessible from the home, grocery store, or online. Additionally, Whisk now powers Tastemade’s shoppable recipe capabilities on the Tastemade website and their SMS shoppable recipe collaboration with Walmart, where users can text a number to receive a Walmart shopping list for any recipe that they view on television.

“The Tastemade partnership with Whisk is a great addition to the Samsung ecosystem, as they share our goal of helping families simplify and enjoy meal preparation,” said John Herrington, Samsung Electronics America, Senior Vice President, General Manager of Home Appliances. “Collaborations like these reflect what makes Family Hub so meaningful for our community: giving families engaging, easy-to-follow meal planning content they can access from the convenience of their refrigerator.”

Tastemade creates award-winning video content and original programming in the categories of Food, Travel, and Home & Design for an engaged, passionate, and global community. Tastemade’s Struggle Meals and Make this Tonight content will be incorporated into the Whisk platform in the form of a featured, public community and collection of recipes and video content. Communities are Whisk’s landmark feature that launched earlier this year, enabling consumers to easily browse, discover, and shop recipes they love from creators they follow. With thousands of recipes shared daily, Tastemade’s communities will be a welcome addition given the loyal fanbase of dedicated viewers who want to learn the specific recipes that go behind the attractive content.

“We’re thrilled to introduce our content on the Whisk platform, which will enable fans of our shows to easily save, share, and shop the recipes that they love in a few clicks,” said Jeremy Strauss, Tastemade’s Head of Business Development. “This partnership extends the deep connection between our fans and our content as Whisk provides a platform to showcase and amplify our recipes via an innovative integration that is Samsung’s line of smart fridges.”

“Access to Tastemade’s quality content both online and in user’s kitchens via the Whisk platform is a gamechanger for consumers,” said Head of Whisk Nick Holzherr. “We know that food inspiration can come from anywhere at any time — in the aisles of the grocery store, while taking stock of what’s already in your fridge, or while online. Whisk makes it easy to take that inspiration from planning to plate with the click of a button, and now Tastemade’s content will be a part of that.”

Tastemade recipes are currently available on Whisk and Samsung’s Family Hub.

About Whisk

Whisk powers the creation, discovery, personalization and monetization of food content online, in-store and at home. Whisk, which was founded in 2012 and acquired by Samsung Next in March of 2019, offers consumers an award-winning food app that can import a recipe from anywhere on the internet, export it to a collaborative and AI-enabled shopping list, and then order for online grocery delivery or curbside pickup from Whisk grocer-partners like Kroger, Instacart, and Amazon Fresh. Whisk partners with the world’s largest retailers, publishers, CPG brands and health companies to help them connect with their consumers and drive product purchases at every stage of their food journey – from inspiration and consideration to purchase and preparation.

The Whisk app is available on Samsung Family Hub devices driving recipe recommendation capabilities via the “Food Genome”, an AI and NLP-enabled map of the world’s food ingredients, their relationships, their nutrition, perishability, flavor and availability that can be matched to the ingredients listed in recipes from any platform and available at local grocery stores. With over 500 million recipe interactions each month, the Whisk Food Genome becomes more robust as the Whisk ecosystem grows, making it attractive to large grocers, food content publishers and grocers publishing food content, alike.

For more information, visit https://whisk.com.

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About Tastemade

Tastemade is a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has won a host of awards and accolades for its innovation and original programming, including two James Beard Awards, two Emmy Awards, and Fast Company’s “Most Innovative Companies” list. For more information, visit Tastemade at: www.tastemade.com.

Tastemade on Facebook | Instagram | YouTube | Twitter | Pinterest | TikTok

Contacts

Whisk Communications: Rhiannon Pacheco

rhiannon.pacheco@samsungnext.com

Tastemade Communications: Brooke Swilley

brooke.swilley@tastemade.com