IRI Thought Leaders to Share New Insights at Several Upcoming Virtual Events

Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI^®

Lyons Wyatt will present another chapter of “How America Eats: The Snacking Frenzy in 2021 and Beyond,” where she will share a closer look at the snacking dynamics of 2020 and which trends will persist or change throughout this year.

2020 was a standout year for the snack industry. As COVID-19 cases spread last year, so did the urge to snack. Certain snack categories exploded as consumers were less mobile, while other categories struggled.

Now, as vaccines are becoming available and consumers begin taking cautious steps back into some aspects of normal life, Lyons Wyatt will share insights into how this will impact purchase dynamics throughout 2021 and the top 10 actions for consideration.

April 1, 2021, at 1 p.m. CT

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Chris Costagli, Principal, Client Insights, IRI

Kelly Krumholz, Consultant, Client Insights, IRI

Costagli and Krumholz will host a “Cheese Spotlight,” presenting an in-depth look at insights into sales growth throughout 2020, how COVID-19 impacted the category and how innovation in premium plant-based items have changed the industry.

As restaurant traffic plummeted due to the COVID-19 pandemic, consumers turned to their own kitchens for meal preparation. Cheese, of course, played a leading role in meal preparation and experienced tremendous growth in 2020. The impact of this new normal on the CPG industry and the cheese category was profound.

April 6, 2021, at 11 a.m. CT

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Robert Sanders, Executive Vice President and Practice Leader, Health Care, Home and Mid-Market, IRI

Kristin Hornberger, Executive, Health Care, IRI

Sanders and Hornberger will present the “State of the Industry: A Look Back and Forward,” which will showcase the performance of the consumer health care industry and the competitive landscape, including how the industry performed in 2020 and prospective growth opportunities for manufacturers in 2021 and beyond. This session also will feature a deep dive into changing consumer preferences and the unveiling of new attitudes and behaviors toward self-care in a post-pandemic society.

Both Sanders and Hornberger have a proven track record of delivering innovative “Growth Delivered” insights and solutions, generating industry thought leadership, uncovering client growth opportunities, and leading the transformation of client insight capabilities by fusing disparate data sources into one strategic approach.

April 7, 2021, at 2 p.m. ET

Register here.

FHA Match: Meat

Chris DuBois, Senior Vice President, Protein Practice, IRI

DuBois will present a content session on “Pandemic & Protein Market Shifts – Lessons from U.S. & EU for Asia,” which will describe major changes that can be expected to stay and accelerate when COVID-19 recedes.

COVID-19 has driven unprecedented changes across the retail food world due to economic and social challenges. Consumers have gone through a full cycle of panic buying, stock up and experimentation with different proteins and cuts, as well as trying new shopping channels, such as e-commerce. With no end in sight, manufacturers and retailers will need to remain vigilant and continue to adjust to the new normal in order to keep consumers coming back for more.

April 13, 2021, at 11:10 a.m. SGT

WHERE:

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North American Millers’ Association Conference

Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI

Lyons Wyatt will present findings on “Post COVID-19 Consumer Demand,” at the North American Millers’ Association virtual spring conference during her general session.

Understanding how to navigate consumer trends as they relate to occasions across the day — both in and out of the home — will be critical for success in 2021. Lyons Wyatt will share insights and actions to inform business strategies, including innovation.

April 19, 2021, at 3 p.m. ET

Register here.

The New Consumer—How Consumer Demand for Chicken and Eggs Has Changed

Chris DuBois, Senior Vice President, Protein Practice, IRI

DuBois will reveal key insights into how the consumer demand for poultry meat and eggs has changed during the last year and how it’s expected to evolve in the second installment of the WATTPoultry.com webinar series.

The market has evolved post COVID-19, and there have been changes in broiler, egg production and consumer demand. E-commerce is an increasingly important channel for producers and consumers; these findings will reveal which changes in the producer and consumer relationship will remain and which will fade away as the world enters a new normal.

April 22, 2021, at 7 a.m. CT

Register here.