How to Shoot and Edit a Product Video Like a Pro
When it comes to standing out as a company, the content you create is sometimes just as important as your customer service or the products you sell. If you want to have products that people understand and get excited about, one effective way to do that is to leverage video content. Especially on social media platforms like Facebook, Instagram, and TikTok, product videos and explainer videos can go a long way in helping appeal to your target market. That being said, not everyone is a professional when it comes to video production, meaning that if you want your video content to look slick, it’s a good idea to read up on how to make better product videos.
The good news is that you can learn a lot about filmmaking online on your own. That being said, if you don’t have a lot of extra time and energy to learn about filmmaking, there are a few tips and tricks that can help you maximize your output without taking too much time, energy, or money. Ultimately, it’s all about how you choose to scale your process, and taking the following ideas into consideration can really help you boost your video production skills.
Use top-notch equipment.
One of the best ways to stand out when creating product videos is to use the same equipment that professionals use. While you may think that shooting on a low-end DSLR camera or even your smartphone is good enough, if you really want your product demo video to look good, you need to spend a little money on professional gear. That being said, purchasing top-of-the-line equipment for your sales video or marketing video can be a major sticking point from a budgetary perspective. That’s why it’s worth planning a few days to shoot your testimonial videos and effective product videos and renting production equipment for a week to knock out several videos at once. Whether you want to rent specific high-end lenses for use on your DSLR camera or go the whole nine yards and use a RED camera, the internet makes it easier than ever to rent professional video accessories and equipment with flexible due dates.
Don’t be afraid to call in reinforcements.
Just because you’re comfortable shooting your own video or creating a storyboard doesn’t necessarily mean that you’re comfortable editing your video and exporting it in the proper codecs for upload online. This is why even if you’re using a digital cinema camera to shoot your own videos, it may make sense to collaborate with professional video production services just to make sure that your video production is handled properly. Working with a video production company can also help you boost the production value of your video work, offering opportunities for animation and motion graphics that you wouldn’t necessarily be able to handle on your own. Especially when it comes to corporate video and product video production, having a team of experts to ensure you have a good product video for your target audience and correctly leverage different angles in your creative approach can be a major boon.
Although it’d be nice to live in a world where people didn’t judge a book by its cover, in actuality, the way you present your business and its products matters a lot. First impressions are crucial to nail, and having excellent product videos is just one of many ways that you can ensure that you are putting your best foot forward whenever you’re about to launch a new product line. Product video production can be a daunting task, but with the above tips and tricks you may be able to take a creative approach and really showcase your brand in a professional way.