E-commerce AI Leader Fanplayr Makes Strategic Appointments to Support Growth in Australia and USA

New and expanded roles further strengthen Fanplayr Sales and Operations across multiple continents including Australia

MELBOURNE, Australia–(BUSINESS WIRE)–Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of David Ticconi as Managing Director for Australia and New Zealand; Jack Hallahan as Vice President of Sales for USA; and promoted Mariano Tripiciano to Managing Director of the Americas.

David Ticconi joins Fanplayr as Managing Director for Australia and New Zealand. Ticconi has significant expertise in mobile marketing platforms with previous roles as Managing Director at Airship and V.P. of Sales Australia at AdColony.

Jack Hallahan is an expert in data driven marketing having brokered global strategic agreements in Ad Tech, SaaS Software, and Digital Media for several decades. He has held previous leadership positions at Thunder (acquired by Walmart) as Head of Partnerships and Revenue and at Celtra as Senior V.P. of Partnerships.

Mariano Tripiciano has been promoted to Managing Director of the Americas to include USA. He has been with Fanplayr since 2013, where he previously held roles as V.P. of the European region, helping to establish and expand the company in Europe, and Managing Director of Latin America.

“As Fanplayr continues to grow in global representation and product breadth, it’s critical to invest in highly talented and experienced individuals who can enhance and develop the vision through sales leadership and operations best practices,” says Simon Yencken, Co-founder and CEO of Fanplayr. “David, Jack and Mariano all bring a wealth of knowledge about personalization, AI and Segmentation as a Service. In addition, their experience with global partnerships will be pivotal in Fanplayr’s development of global sales and in exceeding current customers’ expectations.”

In September, Fanplayr launched PrivacyID, its solution to the demise of cookies, and it currently holds a U.S. patent for Segmentation as a Service.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in Melbourne, London, Milan, Paris, Buenos Aires, Brazil, Mexico, Manchester, Stockholm, Hamburg, and Tokyo. https://fanplayr.com/