Always Bearded Lifestyle Enters the Metaverse with the Launch of Tarp Up AR Filter

BARRIE, ONTARIO / ACCESSWIRE / December 9, 2021 / Barrie’s own Always Bearded Lifestyle (ABL) is transitioning from a purely in-real-life (IRL) brand to one that lets customers shop and wear its products in the virtual world.

Since 2014, ABL has offered products in over 500 retailers, online and at various festivals, events and tradeshows. IRL purchasing during a pandemic has had its challenges for customers – from safety concerns regarding testing personal products to physical access to stores. ABL’s new Tarp Up AR Filter provides customers with a truly customizable, interactive and safe shopping experience.

“At the beginning of the pandemic, we launched The Beard TarpTM to meet the demands of our customers looking to stay safe – while keeping their beard’s looking sharp. The reception for the tarp has been incredible,” said Sven Hansen, Founder and CEO, ABL. “Now, with the world going virtual and the Metaverse on the horizon, we’re meeting the demands of our fans once again. Our Tarp Up AR Filter provides customers with the ability to test out products from the comfort of their home. All you need is a smartphone to test and shop.

Just in time for the holiday shopping rush, Tarp Up AR Filter is set to hit the virtual world on Friday, Dec. 10, 2021. Customers and potential customers can simply open their Instagram app and try on various ABL products through the new, one of a kind, filter. Tarp Up AR Filter lets customers try on various ABL products – safely and efficiently.

“At ABL, we’re constantly looking for new ways to adapt, advance and offer products that our customers want – sometimes even before they ask,” said Hansen. “With Tarp Up AR Filter, we’re going virtual and providing our customers with a truly interactive and, frankly, better shopping experience. The world is changing – and we want to be part of the digital transformation.”

ABL has launched a tutorial video, Tarp Up AR Filter: Try on your Beard TarpTM in real time on Instagram, on its website and social media channels. If customers would like to take part in the AR world with ABL, they’re encouraged to try out the filter and tag @AlwaysBearded or @BeardTarp (and their soon-to-be gift giver) in their posts for a feature and present hint.

About Always Bearded Lifestyle

Founded in 2014, Always Bearded Lifestyle sources, produces and distributes premium all-natural beard care products that aid in skin, hair and hormonal health. ABL is available in over 500 retailers and through its online store at www.alwaysbearded.com. All Always Bearded Lifestyle House Blend products have been formulated with the help of skincare professionals who specialize in natural personal care products. Each ABL formula is CertClean certified, North America’s leading certification for safer beauty and personal care products. All ABL packaging and ingredients are sourced from companies within a 150 KM radius. ABL pledges to stimulate the local economy while keeping its carbon footprint to a minimum.

For more information, visit www.alwaysbearded.com. Follow us on Instagram, Twitter, or like us on Facebook. If you have a questions about our products or our retailer programs, please contact us at: hello@alwaysbearded.com or call (866) 834-9720.

SOURCE: Always Bearded Lifestyle

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