FansUnite’s American Affiliate Enters Louisiana’s Online Sports Betting Market
American Affiliate, a division of FansUnite, has begun activations with its teams and brands in Louisiana
Vancouver, British Columbia–(Newsfile Corp. – February 2, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to announce that the Company’s American Affiliate division (“AmAff”) is now active in the Louisiana sports betting market, providing its market-leading customer acquisition services for licensed online sports betting operators in the state.
Louisiana legalized online sports betting in November 2020, and as of January 28, 2022, the Louisiana Gaming Control Board announced that licensed online operators could start taking wagers. Six sportsbooks – DraftKings, FanDuel, Caesars, BetMGM, BetRivers, and Barstool Sportsbook – have confirmed their plans to immediately launch online sports betting in the state.
“Louisiana represents yet another growth opportunity for American Affiliate,” said Chris Grove, Chief Executive Officer of American Affiliate. “Our mission is simple: educate, entertain, and engage sports bettors, and then refer those bettors to the online sportsbook that’s right for them.”
“With our unique playbook, we will focus only on the North American market with a portfolio of brand-driven, tech-driven, omnichannel assets where we believe our strategy will allow us to drive growth in the dynamic and substantial market for online sports betting in Louisiana,” continued Grove.
American Affiliate’s Betting Hero brand kicked off its first in-person activations in New Orleans’ bars and casinos on January 28th.
“We’re extremely excited to finally introduce Betting Hero to Louisiana,” said Jai Maw, President of Betting Hero. “As of January 28th, our best-in-class live activation teams were in sports bars, casinos, and other venues across the state helping Louisianans enjoy their experience betting on mobile. Across the U.S., we’ve introduced hundreds of thousands of new customers to our sportsbook partners so far, and we plan to continue that market-leading streak in Louisiana.”
AmAff will also be launching its marquee digital brands for activation in Louisiana’s online sports betting market, including BetPrep.com, Props.com, and Wagers.com, with the goal of engaging, educating, and entertaining the millions of existing and potential sports bettors in Louisiana.
About FansUnite Entertainment Inc.
FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.
About American Affiliate Inc.
American Affiliate is a North American pure-play affiliate company focused on generating new depositing customers for online sportsbooks, casinos, daily fantasy and poker platforms. American Affiliate is the only true omni-channel affiliate, covering both retail and digital activation across legal U.S. states and Canadian provinces. American Affiliate owns and operates numerous brands, including Betting Hero, BetPrep, Props, and Wagers and is managed by a group of industry experts with decades of experience in the U.S. and global gaming market.
For further information, please contact:
Prit Singh, Investor Relations at FansUnite
ir@fansunite.com
(905) 510-7636
Scott Burton, Chief Executive Officer of FansUnite
scott@fansunite.com
Darius Eghdami, President of FansUnite
darius@fansunite.com
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDERS HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE
FORWARD-LOOKING INFORMATION:
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that FansUnite anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, ”anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, ”would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, discussion of future plans and ability to increase the Company’s reach to different regulated betting markets across the United States.
Forward-looking information are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning: interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the online gambling and sports betting industry; the regulatory environment applicable to online gambling and sports betting; the technological infrastructure and support needed to host the Company’s online gambling and sports betting platforms and applications; any cryptocurrency applications to the Company’s business; and the Company’s growth plan. While FansUnite considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking information. In addition, forward-looking information necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; risks associated with the regulatory environments in the jurisdictions the Company operates in; technology-related risks that could adversely effect the Company’s ability to operate its online gambling and sports betting platforms and applications, risks related to the novel coronavirus (COVID-19) global pandemic and any effects it might have on the Company’s business thereto. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of FansUnite which are available on SEDAR at www.sedar.com. Readers are further cautioned not to place undue reliance on forward-looking information as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking information contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. FansUnite disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law.
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