Ohio’s Scott Armstrong is Featured as an Expert Consultant in a New TMCnet Article

In the article, Armstrong explains how cutting-edge technology is lightening the workload for market researchers and freeing up their valuable time for more important aspects of the job.

COLOMBUS, OH / ACCESSWIRE / March 29, 2021 / The services of Scott Armstrong, Senior Market Researcher from Columbus, Ohio were called upon by online news portal TMCnet to consult on a feature article the website published on the impact of new technology on the marketing profession.

In the article, Scott gives a brief overview of some of the many powerful new market research tools available through the internet, touching a bit on their purposes and capabilities before focusing on the larger picture of what such developments mean for the industry on the whole.

Scott, who was featured last month in an interview with Thrive Global, went on to further express that, in contrast with market researchers from decades previous who largely had to rely on face-to-face methods for data collection, such as conducting in-person surveys with shoppers in commercial areas, “(n)ow, researchers have better access to their target demographics using internet tools. They can partner with surveying companies to find their audience without the need for physical contact.”

He also speaks highly of data integration, noting that “the power of technology has allowed analysts to access all key information in a single platform to create impactful solutions needed by businesses.”

In summing up his overall position on the influence of cutting-edge tech on the marketing industry, Ohio’s Scott Armstrong says, “one of the most beneficial things that technology brought to market research analysis is eliminating the many menial tasks related to the industry,” adding that, “analysts can be at ease that all the micro-tasks are taken care of while focusing on tweaking algorithms or discovering new patterns that are immensely useful to their clients.”

To learn more about Scott Armstrong or read this article in its entirety, people can check out the TMCnet website or visit Scott’s personal website – scottarmstrongohio.com.

About Ohio’s Scott Armstrong:

Scott Armstrong is a senior market research analyst based out of Columbus, Ohio. After earning an undergraduate degree in computer science from Northwestern University, Scott went on to enroll at the University of Minnesota – Twin Cities, where he completed an MBA. Upon entering the professional world, Scott Armstrong was hired by a local Columbus-area business as a market analyst. Some time later, he left that position in favor of accepting a larger role at a national company.

Outside of his professional life, Scott Armstrong is a strong believer in charity, often making himself available for volunteer work in his spare time. Some of the humanitarian organizations he has been involved with in the past include Ronald MacDonald House Charities of Ohio and Columbus Relief. Scott is also a big believer in physical exercise and athletics, having completed a triathlon in 2015 and observing a strict personal fitness regimen.

Contact Information:

Scott Armstrong
Senior Market Research Analyst
contact@scottarmstrongohio.com

SOURCE: Scott Armstrong

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