Vitamin Energy(R) Appoints New CEO, Former 5-Hour Energy Exec Risé Meguiar
WILMINGTON, DE / ACCESSWIRE / June 29, 2021 / Vitamin Energy®, the most convenient way to nourish your body with vitamins while boosting your energy for up to 7+ hours, is thrilled to announce the company’s new Chief Executive Officer (CEO), Risé Meguiar.
Meguiar, the former President of Sales at Innovation Ventures, doing business as Living Essentials/5-Hour ENERGY, most recently served as President of Sales at Vitamin Energy®. In her new role as CEO, Meguiar will continue spearheading efforts to expand Vitamin Energy®’s retail presence with a goal of making the company a very successful, prominent brand in the energy shot category.
“We are thrilled to announce Risé as the CEO of Vitamin Energy®. She brings with her 20 years of highly successfuld leadership experience growing companies to extrordinary heights,” explains Molly Jacobson, Communications Director at Vitamin Energy®. “With Risé’s direction, we are confident that Vitamin Energy® will breathe new life into the market.”
‘I am excited to be offered, and accept, this new challenge with Vitamin Energy®,” said Meguiar. “Since coming on board in February 2021, I have been very involved in all aspects of sales strategies, and with our sales team’s hard work, we continue to gain new distribution in the energy shot category on-line and at retail. Vitamin Energy®’s innovation and functionality is attracting new customers to this category, which is helping the category growth overall. We are giving this category a much needed shot in the arm (no pun intended).”
Meguiar spent 19 years at Living Essentials/5-Hour ENERGY, and her last position was President of Sales. She has an extensive background in consumer product sales management in all classes of trade. Meguiar managed sales of all Living Essentials products to all classes of trade to maximize advantages in volume, market share and profit. Responsibilities included introduction of all new and existing Living Essential products in drug, mass, grocery, c-stores and special market classes of trade.
Meguiar’s previous experience includes serving as national account manager for Specialty Brands, a division of Burns Philp, and regional manager for Farley Candy Company.
Vitamin Energy® is currently the world’s fastest growing energy shot brand due to the company’s unique focus of promoting overall well-being and nutrition, in addition to fueling energy. The sugar and carb-free proprietary blend of vitamins in each shot of Vitamin Energy® is precisely designed to support a specific health function, from immune support to recovery. For this reason, the company is attracting new customers, including women, to the traditionally male market segment.
Current Vitamin Energy® Brands:
IMMUNE+
The Vitamin Energy® Immune Shot is packed with 100 percent DV of Vitamin C to support immune health and an extra strength energy formula to provide a powerful energy boost that lasts up to 7+ hours with no sugar crash later.
FOCUS+
The Vitamin Energy® Focus Shot is packed with COQ10 and BCAAs to support brain health, as well as an extra strength energy formula to provide a powerful energy boost that lasts up to 7+ hours with no sugar crash later.
B12 14,000%
The Vitamin Energy® B12 14,000% Shot is packed with B3, B6 and B12 to maintain a healthy immunie and fight free radicals with an extra strength energy formula to provide a powerful energy boost that lasts up to 7+ hours with no sugar crash later.
WORKOUT+
The Vitamin Energy® Workout+ Shot is packed with Beta Alanine along with L-Arginine for better pumps and an extra strength energy formula to provide a powerful energy boost that lasts up to 7+ hours with no sugar crash later.
MOOD+
The Vitamin Energy® Mood Shot is packed with 5-HTP, Rhodiola Rosea and Passionfruit to support a positive mood and an extra strength energy formula to provide a powerful energy boost that lasts up to 7+ hours with no sugar crash later.
IMMUNE+ Cocktail
The Vitamin Energy® Immune+ Cocktail provides a powerful immune healthy boost with an assortment of vitamins to support your immune system while giving you energy and focus that works for up to 7+ hours with no sugar crash later.
VITAMIN D+
The Vitamin Energy® VITAMIN D+ Shot is packed with vitamins to support bone, muscle and immune health, plus an extra strength energy formula to provide a powerful energy boost that lasts up to 7+ hours with no sugar crash later.
About Vitamin Energy®
Vitamin Energy® is the most convenient way to nourish your body with vitamins while boosting your energy levels for up to 7+ hours with no sugar crash later. Every shot of VitaminEnergy® is super infused vitamins that combines a powerful energy formula.
There is a Vitamin Energy® shot to fit every lifestyle: IMMUNE+, FOCUS+, B12 14,000%, WORKOUT+, MOOD+, IMMUNE+ Cocktail and VITAMIN D+. For more information about Vitamin Energy®, please visit us at VitaminEnergy.com.
Media Contact:
Molly Jacobson
(850) 980-2793
molly.jacobson@vitaminenergy.com
SOURCE: Vitamin Energy, LLC
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