Fujitsu global survey highlights four keys to successful sustainability transformation, providing insights from 1,800 business leaders

TOKYO, Jun 29, 2023 – (JCN Newswire) – Fujitsu today released the Fujitsu Future Insights Global Sustainability Transformation Survey Report 2023, highlighting the results of a survey of 1,800 executives and key decision makers in nine countries, with the aim of understanding the current status and global trends around sustainability transformation(1).

In collaboration with Oxford Economics, this seventh survey explores the current status of sustainability transformation, including how digital transformation contributes to the achievement of sustainability goals. Based on the results, Fujitsu identified four key success factors for sustainability transformation, the status of digital-led sustainability transformation by industry, and the outlook for technology implementation between 2025 and 2030.

The findings of this survey will help Fujitsu to address the challenges of realizing a sustainable world with customers through Fujitsu Uvance.

Sustainability brings business opportunities

Today, environmental and social sustainability challenges such as climate change and geopolitical tensions are interlinked and, in many cases, influence each other. The business impact of these challenges has become more apparent than ever, underlining the need for organizations to take immediate action. In collaboration with Oxford Economics, Fujitsu conducted this survey to clarify the state and the success factors for sustainability transformation.

Key findings

1. The state of sustainability transformation
The survey revealed that only 8% of organizations are true sustainability leaders, developing organizational capacity, implementing strategies, and delivering outcomes toward the realization of sustainability transformation. While many business leaders consider the transformation to an organization that delivers value to the environment and society as important, they believe that the complexity and enormity of the challenges involved make such transformation difficult to achieve. The survey findings revealed that many organizations have just started their full-fledged journey towards sustainability transformation.

2. The four key success factors for sustainability transformation
The survey analyzed the characteristics and initiatives common to sustainability leaders, identifying the following four key success factors for sustainability transformation:
(1) Driving leadership based on a sustainability-oriented purpose
(2) Fostering empathy with customers and employees, for example through developing skills and promoting diversity and inclusion
(3) Integrating sustainability into business
(4) Implementing the twin approach of digital and sustainability
For example, 89% of sustainability leaders develop, improve or exit new businesses based on their purpose. On the other hand, only 45% of non-leaders are engaged in purpose-driven business management.

3. Sustainability transformation accelerated by technology
The survey revealed that sustainability leaders are actively driving digital transformation and have high organizational capabilities in digital technology. For example, 84% of sustainability leaders have employees with the skills required for digital transformation and 79% of leaders use progressive methodologies like agile development. In addition, 78% are transforming their business processes using data and digital technologies.

The survey also confirmed that around 80% of sustainability leaders believe the five key dimensions of automation, experience, innovation, resilience and trust are crucial to digital-led sustainability transformation. It also explores the status of sustainability transformation in these five dimensions by industry, and the outlook for technology implementation between 2025 and 2030. For example, around two thirds of survey respondents already implement AI to automate tasks and improve employee productivity and experience, while 42% expect that more than half of all business tasks across their organization will be carried out through collaboration between people and AI by 2030.

Survey overview
1. Period: January 2023
2. Countries surveyed: Australia, China, France, Germany, Japan, Singapore, Spain, the United Kingdom, and the United States
3. Respondents: executives and key decision makers at organizations with 500 or more employees and sales of 10 billion yen or more in the previous fiscal year (one response per organization).
4. Methodology: Anonymous online survey (number: 1,800) and interviews (number: 22)
5. Please download the Fujitsu Future Insights Global Sustainability Transformation Survey Report 2023 (https://bit.ly/3NwHbCl).

(1) Sustainability transformation :
Sustainability transformation means transforming business to bring about positive change in our environment, society and economies. Examples include the reduction of energy usage and CO2 emissions through continuous monitoring and the reduction of waste by implementing end-to-end traceability.

About Fujitsu

Fujitsu’s purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, our 124,000 employees work to resolve some of the greatest challenges facing humanity. Our range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which we bring together to deliver sustainability transformation. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.7 trillion yen (US$28 billion) for the fiscal year ended March 31, 2023 and remains the top digital services company in Japan by market share. Find out more: www.fujitsu.com.

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