Collective Contract Ushers In New Streamlined and Personalized Contract Furniture Buying Experience

Startup Offers Unique, Holistic Approach To Simultaneously Address Dealership, Manufacturer and End-User Stakeholder Needs

LIVERMORE, Calif.–(BUSINESS WIRE)–#contractfurniture–Collective Contract, a startup revolutionizing the contract furniture buying experience, today formally launched as a company and introduced a suite of services aimed at streamlining and personalizing the contract furniture buying experience.

Leveraging a unique, holistic approach and range of service offerings, Collective Contract meets the needs of all stakeholders to ensure projects remain on budget and are completed according to desired specifications and requirements. Co-founded by seasoned industry veterans with deep experience in direct sales to end-users, dealership management and product development, Collective Contract brings a unique 360-degree view of the contract furniture buying process.

At the time of introduction, Collective Contract provides solutions spanning the commercial interior furniture spectrum from a wide-range of manufacturing partners, including AIS, biome, Darran, EKO Contract, Element Contract, Formaspace, Formaspace Contract, IOA, JSI Furniture, Stance Healthcare, Studio Other and Uhuru Design. Collective Contract simultaneously addresses the needs of dealership, manufacturer and end-user stakeholders by combining its expansive set of office solutions with a robust set of services including, strategic sales support, channel marketing, product introduction and training, and operational support services.

In his role, Tyler Silva is responsible for driving Collective Contract’s overall strategy, business development and program success with its manufacturing partners, as well as overseeing and managing the Operations and Finance/Accounting teams. Silva brings more than a decade of direct sales success and experience in managing high-performance sales teams in the commercial interior furniture market, consistently eclipsing sales targets and forging relationships with organizations ranging from startups to Fortune 500 companies. Prior to co-founding Collective Contract, Silva was Vice President of Sales – West at AMQ Solutions.

In his role, Jason Lauro is responsible for driving Collective Contract’s overall strategy, business development and program success with commercial interior furniture dealerships across the U.S., as well as overseeing and managing the Marketing and Communications teams. Lauro brings more than 12 years of experience in developing, educating and managing, sales teams and relationships with commercial interior furniture dealerships nationwide, resulting in consistent and notable growth and results. Prior to co-founding Collective Contract, Lauro held various sales leadership positions at AIS, Knoll, Fríant & Associates and AMQ Solutions.

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About Collective Contract

Collective Contract streamlines and personalizes the contract furniture buying experience via its unique, holistic approach that simultaneously addresses dealership, manufacturer and end user stakeholders needs. Headquartered in Livermore, Calif., Collective Contract leverages its dedicated showroom centrally-located in Oakland, Calif., deep manufacturer partnerships and nationwide dealership relationships to meet the facilities requirements of businesses of all sizes throughout the U.S. For more information, please visit


Derek James

DECO PR + Communications

(408) 439-9648

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