DemandTec by Acoustic & Retail Leader to Provide Insights into “Crisis Pricing: The Role of AI in Times of Uncertainty”

Executives to share perspectives on how AI can help retailers understand, predict and respond to real-time shifts in demand

NEW YORK–(BUSINESS WIRE)–DemandTec by Acoustic, the pioneer in AI-powered retail pricing, is teaming with Retail Leader to explore how the COVID-19 pandemic creates extremely unpredictable and unprecedented retail challenges. They will also examine how retailers and their shoppers benefit more than ever from science-based tools pricing and promotions.

Three seasoned retail and retail pricing science experts – Cheryl Sullivan, President, and Geoff Pofahl, Head of Data Science for Acoustic, and Mike Troy, Editorial Director for Progressive Grocer and Retail Leader – will share their real-world perspectives on:

  • What technologies are mission critical as shoppers shift online at an unprecedented rate.
  • How AI can help retailers understand, predict and respond to real-time shifts in demand.
  • How to remain competitive and profitable as budget-strapped shoppers’ price sensitivity increases.

They’ll discuss their thinking in a webinar designed to help retailers navigate the rough waters of this pandemic and how to leverage AI-powered pricing and promotions both near-term and in a post COVID-19 world.

When: Wednesday, May 20th, 11 a.m. EDT/10:00 a.m. CDT. A replay recording will be available after the webinar for those unable to attend live.


  • Cheryl Sullivan, President, DemandTec by Acoustic
  • Geoff Pofahl, Head of Data Science, Acoustic
  • Moderator: Mike Troy, Editorial Director, Progressive Grocer & Retail Leader

Click here to register or to access a replay following the live event.

About DemandTec by Acoustic

DemandTec by Acoustic is committed to taking AI pricing to new heights. With deep and commanding worldwide retail pricing domain knowledge and experience, DemandTec enables retailers and CPG partners to deliver optimal pricing, promotions, and markdowns to thrive in today’s hyper-competitive retail landscape. DemandTec addresses retail pricing challenges today and into the future with relentless focus, commitment and ongoing investment. For more information, visit

About Acoustic

Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City. For more information, visit

Additional information about Acoustic is available in the pressroom at and on Facebook, LinkedIn, Twitter, YouTube, and Instagram.

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Media Contact:
Alison Raffalovich

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