Local CFO Offering Businesses Free Powerful Advice on Cash Flow Strategies, Financial Best Practices During Covid-19 Crisis

Marc Shirley of B2B CFO to support privately held businesses during coronavirus pandemic

KANSAS CITY, Mo.–(BUSINESS WIRE)–As business owners grapple with the new reality of a COVID-19 crisis-stricken economy, Marc Shirley, a local CFO of a national firm dedicated to providing management advisory services to privately held companies, is stepping up to offer much needed guidance for small and medium-sized businesses—specifically related to cash management strategies and best practices during this crisis.

Between forced closures, HR issues due to suggested quarantines, reduced spending and uncertain future, companies are in a cash crunch like never before. To support business owners during this time, Shirley has begun offering local businesses access to free cash flow advice sessions. In these 30-minute remote, one-on-one phone call sessions, business owners will learn what immediate action they can take, what plans they could make for the next few months and valuable insights on how they can restart their business.

“Business owners are faced with a new set of challenges when they think about continuing to run their businesses during this pandemic,” stated Shirley, Partner at B2B CFO®. “Beyond the fact that many industries have been forced to shift to a remote work schedule, they are also facing cash flow problems that they had never prepared for. These free cash flow sessions are intended to educate business owners about the federal funding options available and how to use it. The goal is for the business owner to leave with a quick game plan of what to start doing right now and how to position their business for the recovery phase. I offer objective input and analysis of what options are financially feasible.”

B2B CFO, an Arizona-based firm with nearly 200 partners nationwide, has a history of giving back to the community and this is not the first time that the company has stepped up to help stricken business owners. In the past, B2B CFO has rolled out assistance to business owners impacted by natural disasters such as the California fires in the west, devastating tornadoes in the southeast and post-hurricane recovery in the east. Shirley is located in the Kansas City metro area and empowered to help small and medium-sized business continue operation beyond this crisis.

Shirley added some positive news from the front lines, “To date, 100% of my clients have received funding as part of the economic impact relief effort passed by the federal government. I have been through the process and can help businesses understand what to do to be eligible for funding, and even how to make sure the funds are allocated properly to ensure loan forgiveness.”

To streamline the effort to help business owners get access to strategic financial direction during this time, Shirley has set up a public calendar for business owners to request an appointment for a Free Cash Flow Advice session or an introductory phone call.


Shirley can also be reached at 913-787-0019. Business owners can learn more about Shirley’s background and areas of expertise by visiting his website: website

About B2B CFO

B2B CFO provides management advisory services to owners of privately held companies, with a focus on increasing cash and company value. The firm’s services include improvements in finance, accounting and operations, and company growth, as well as helping owners to transfer or sell their companies. B2B CFO’s nearly 200 professionals work directly with business owners, on site and remotely. Each is also an equity owner in B2B CFO and has more than 25 years of senior-level experience. With a nationwide presence, B2B CFO is the largest company of its kind in the United States. Founded in 1987 and headquartered in Mesa, Arizona, B2B CFO has ranked in the Inc. 5000 and was recognized in 2018 as one of Forbes Magazine’s “Small Giants.” For more information please visit www.b2bcfo.com.


Marc Shirley



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