Monroe Credit Advisors Places $27.1 Million in Senior Credit Facilities Supporting Viva5 Corporation’s Partner Buyout and Refinancing

CHICAGO–(BUSINESS WIRE)–Monroe Credit Advisors (“MCA”) announced today the successful placement of $27.1 million in senior credit facilities on behalf of Viva5 Corporation (“Viva5” or “the Company”). MCA was the Company’s exclusive financial advisor and placement agent and ran an expedited debt placement process that generated significant lender interest and resulted in an optimized debt capital solution for the Company. Proceeds from the financing were used to facilitate a partner buyout, refinance existing indebtedness and provide significant growth capital for future acquisitions.

Based in St. Petersburg, FL, Viva5 is a leading health and wellness platform specializing in world class innovation and ecommerce focused on the Vitamin, Mineral and Supplement (“VMS”) category. The Company’s history of success in developing novel, proprietary, and effective products coupled with an industry leading ecommerce platform has positioned Viva5 as one of the brightest stars in VMS. Through its expanding brand portfolio including beauty and skin care products and exciting partnerships in nutritional gummies and probiotics, Viva5 continues to advance the quality and availability of products to the world’s VMS consumers.

Brent Krambeck, Managing Partner of Monroe Credit Advisors, said, “We are very pleased with the opportunity to work with Viva5’s talented management team and that we delivered a timely, well-structured, and cost-effective debt solution in support of ownership’s strategic goals and objectives. It is a great credit to everyone involved in working efficiently through all the transaction dynamics during the evolving COVID-19 situation. We look forward to Viva5’s continued success.”

Brian Baer, Viva5’s CEO, said, “The Monroe Credit Advisors team was a terrific partner for us and exceeded our expectations in running our debt placement process. The team created a variety of options for us to consider and were excellent in leading us through the underwriting and closing process during a challenging work environment created by COVID-19. We are very excited about the opportunities for our business and thankful that Monroe Credit helped us find the right lending partner to achieve our growth objectives.”

About Monroe Credit Advisors

Monroe Credit Advisors, the boutique financial and debt advisory affiliate of middle market lender Monroe Capital, provides debt capital solutions to middle market companies and their investors through strategies built for today’s dynamic credit markets. Monroe Credit advises, structures, and places debt facilities through its relationships with a broad spectrum of debt providers including banks, commercial finance companies, private debt funds and leasing companies. The firm’s experienced team of leveraged finance professionals approaches the market with a lender’s perspective, delivering to its clients real-time market intelligence and structuring expertise which result in significant savings of resources and increased certainty of execution during the financing process. To learn more about Monroe Credit Advisors, visit


Brent Krambeck

Monroe Credit Advisors LLC


Caroline Collins

BackBay Communications


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