MRP Releases Intent Trends Report

Covid-19 and Working From Home – Trends and market insights found in the Virtual Office, Unified Communications, and Video Conference industries

PHILADELPHIA–(BUSINESS WIRE)–MRP Prelytix, the only enterprise-class predictive ABM platform, today released the first in a series of reports detailing major development trends in various technology ecosystems. The ‘Covid-19 Working from Home – Intent Trends Report’, details how the surge in remote working has impacted the Virtual Office, Unified Communications (UCaaS), and Video Conferencing markets in face of the COVID-19 pandemic.

With an estimated 230 million people now working from home in North America and Europe alone, the report explores the sudden demand for telecommuting options since the onset of the COVID-19 pandemic, creating an immediate and widespread need for organizations to support and make productive a large number of workers who are not yet accustomed or enabled to do so.

MRP Prelytix applies the world’s fastest streaming analytics solution, Kx, to sift through more than 1.5 Trillion intent signals per month. During this analysis, we examined nearly 4.5 Trillion intent signals across the past three months, identifying millions that helped to uncover how buyers are shifting their focus to technologies that allow them to better communicate and collaborate while maintaining social distancing measures. These signals are sourced from an array of research activity including keyword consumption across newsfeeds, publisher partner networks, and proprietary data sources.

Those interested can download a copy of this report for free.

The report explores in-depth findings and analyses including:

  • The new “normal” – it’s estimated that working from home policies will adapt in the future, perhaps growing 400% in the US and doubling in Europe.
  • Across all geographies and market segments, from SMB to Large Enterprise, a 480% average lift in interest in Video Conferencing solutions from February to March.
  • Interest in Virtual Office and UCaaS solutions across all firm size segments have also grown dramatically from February to March, with a 135% increase across all topics.

It’s easy for marketers to draw on intent simply as a tactical method of identifying sales leads, rather than an integral part of the strategic prioritization and planning process,” says Pierre Custeau, SVP of Product at MRP. “This report is a great example of how external data can become immediately actionable for marketers in responding to the major drivers, restraints, challenges, and lucrative opportunities impacting the growth of the market.”

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About MRP

For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit:

About Kx

Kx is a division of First Derivatives, a global technology provider with more than 20 years of experience working with some of the world’s largest finance, technology, automotive, utility, manufacturing and energy institutions. Kx technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries.

For more information about Kx please visit For general inquiries, write to

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 15 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.


Michael McGoldrick

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