Hewlett Packard Enterprise Introduces Channel Programs and New HPE GreenLake Cloud Services to Help Partners Deliver the Cloud Experience Everywhere

  • New cloud services and software expand revenue opportunities for channel partners selling HPE GreenLake
  • Updates to HPE Pro Series help partners transform customer experiences and drive joint business success

SAN JOSE, Calif.–(BUSINESS WIRE)–Hewlett Packard Enterprise today announced a number of as-a-Service offerings and initiatives to help partners expand revenue opportunities, accelerate delivery and transform client relationships with HPE’s breakthrough cloud services and software platform. These new HPE GreenLake cloud services and software offerings optimized for the edge, data center and co-location facilities deliver new levels of speed and innovation to customers. HPE also announced plans to integrate partners onto HPE GreenLake Central to expand partner collaboration and as-a-Service sales with customers. Additionally, HPE unveiled updates to the HPE Pro Series programs to help HPE’s channel partners enhance learning and increase their solution expertise.

“HPE GreenLake gives us 100% uptime, and the predictable pricing model is already helping us cut costs,” said Ed Hildreth, Manager of IT Distributed Systems, Mohawk Valley Health System. “Thanks to the cloud-like experience, when we needed to quickly activate additional features and resources in response to the COVID-19 pandemic, we were able to easily roll this out with no time delay. We are extremely pleased with HPE GreenLake and plan to leverage this model once again for new hospitals within our health system.”

“As the industry has transformed with the public cloud, so has our approach to business. The new objective is to address customers’ business challenges, beyond just meeting IT requirements. And as a company, we see HPE GreenLake as critical to making this a reality,” said C.R. Howdyshell, President of Advizex, an HPE platinum partner. “By bringing HPE GreenLake to our customer, Mohawk Valley Health System, we were able to deliver the cloud experience and remarkable performance far more cost-effectively than on the public cloud. Additionally, HPE GreenLake is designed to help them build as they grow, not buy as they grow.”

More than 700 partners in the HPE channel ecosystem actively sell HPE GreenLake, and over the past year, there has been a 47%1 increase in HPE GreenLake orders from partners. HPE GreenLake has become the focal point for driving digital transformation with clients and a source of profitability for a steadily increasing number of partners. The HPE GreenLake for Partners Program is one of the most competitive in the industry, with the highest rebate and the ability for partners to add their own services with consumption offers for customers.

“We have a world class partner community enabling our customers to transform their businesses with new levels of speed and innovation,” said Paul Hunter, HPE Worldwide Head of Partner Sales. “Our partners play an essential role in both shaping and executing our strategy to become an edge-to-cloud platform-as-a-service company. The cloud services and offerings we’re making available to partners today will bring them more opportunities to sell, help them better serve our joint customers, and more rapidly expand the scale and reach of HPE GreenLake.”

HPE unveiled today:

Accelerated Delivery of HPE GreenLake

The new generation of HPE GreenLake cloud services provides an accelerated delivery experience for partners and their customers. Partners can quickly respond to customer demand with streamlined delivery – from order to run in as few as 14 days. Based on pre-integrated building blocks, the new cloud services are now available in small, medium and large configurations, and rapidly scalable. With this standardized, solution-centric approach, partners can more easily provide quotes to customers.

New HPE GreenLake Cloud Services for Distributed Environments

Partners can now offer their customers new, best-in-class cloud services through a catalogue on HPE GreenLake Central. These services, which can all be deployed and run in the customers’ environment, include:

  • Cloud services for Containers
  • Cloud services for Virtual Machines, Storage, Compute
  • Cloud services for Data Protection
  • Cloud services for Networking

Collaborative Opportunities with HPE GreenLake Central

HPE GreenLake Central is the advanced software platform that provides customers with a consistent cloud experience for all their applications and data through an operational console that runs, manages and optimizes their entire hybrid IT estate. The platform allows users to get up-to-date information about their costs, capacity, or status of HPE GreenLake cloud services through a simple point-and-click interface. HPE is actively integrating partners end-to-end across HPE GreenLake Central, and in 2021, partners will have their own access to the platform, providing them a unified view of customer data and further opportunities to engage with customers or sell additional services.

New HPE GreenLake for Partners Program Offerings

Partners can now sell the following HPE GreenLake cloud services via the HPE GreenLake for Partners Program:

  • HPE GreenLake Expanded Storage Partner Ecosystem

    To better support customers in their digital transformation efforts, partners must be able to offer choice and a broad range of consumption opportunities within the HPE GreenLake experience. In addition to the HPE GreenLake converged data management and modern file storage cloud services offerings with Cohesity and Qumulo, respectively, partners can now offer scalable object storage with Scality RING and consumption-based data protection with Veeam.
  • HPE GreenLake Management Services

    HPE is helping partners on the journey from value-added reseller (VAR) to managed service provider (MSP) by extending the capability to sell HPE GreenLake Management Services, thus providing additional recurring revenue opportunities. This suite of services can be added to HPE GreenLake offers to help manage, operate and optimize infrastructure in addition to apps and workloads in specialized environments, such as SAP HANA or Hadoop.

Container Enablement

As more organizations invest in containers as part of their digital transformation strategies, HPE is offering new learning opportunities for partners to build practices and skills related to containers. Container and Software competencies are being integrated into the HPE Partner Ready program, and HPE is expanding content on the HPE Ezmeral Container Platform to be available via HPE Sales Pro and HPE Tech Pro.

Enhanced Learning Experiences Through HPE Pro Series

HPE has consistently invested in resources to help partners embrace its technology vision and create more dynamic customer experiences. Since the HPE Pro Series launch, the HPE Tech Pro community has grown more than 50% quarter over quarter, and over 60,000 partners visit Seismic every month. HPE aims to provide partners with the same personalized learning experience as its sales teams – as well as forums to find the right specialists who can help them close deals faster and differentiate through expertise.

“HPE Tech Pro is a community built by Solution Architects for Solution Architects – meaning it provides its users with the best resources in the right places,” said Linus Granzell, Hybrid Platforms Specialist at ATEA, an HPE platinum partner. “When it comes time to close a deal, responding to a prospective customer with the right materials quickly can be the key to success. The Tech Pro community makes it incredibly easy to find and deliver the correct information in a short amount of time. Thanks to the structured and up-to-date wealth of resources on Tech Pro, our teams are well-equipped to maintain their skills, receive competencies and certifications, and engage with customers on new levels.”

Today HPE is announcing significant enhancements to the three “Pro” programs:

  • HPE Sales Pro

    The new learning experience offered by HPE Sales Pro links HPE and partner sales professionals to innovative enablement, training and learning — all in one place. HPE Sales Pro makes it easy to find new, succinct training modules, including videos, podcasts, gamification and a video recording tool for sales teams to practice pitches and assess performance in real time. Sellers can build custom learning programs aligned to role and mastery level, quickly and easily enhance their skills, expand their knowledge of the HPE portfolio, and drive an outcome-focused selling approach.
  • HPE Tech Pro

    HPE Tech Pro has expanded continuous learning badges and introduced new segment-focused content with the launch of the specialized SMB portal experience, an accelerated virtual event strategy that enables partners to take exams and certify at a deep discounts or for free, and new competencies to help partners embrace an outcome-based solution selling approach. The community now also provides a localized portal in 13 languages.
  • HPE Marketing Pro

    Formerly the HPE Partner Ready Digital Marketing Program, HPE Marketing Pro provides tailored content, learning opportunities and resources to help partners advance their end-to-end marketing effectiveness and drive growth with HPE. The HPE Marketing Pro Learning Center is now available in seven local languages and includes an accreditation option. Through intuitive, immersive campaign guides and campaign blueprints tailored for different marketing objectives, partners benefit from enhanced tools to help them deliver integrated digital campaigns and personalized experiences for customers.

About Hewlett Packard Enterprise

Hewlett Packard Enterprise is the global edge-to-cloud platform-as-a-service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way we live and work, HPE delivers unique, open and intelligent technology solutions, with a consistent experience across all clouds and edges, to help customers develop new business models, engage in new ways, and increase operational performance. For more information, visit: www.hpe.com.

1 FY20 Q2 YoY growth in indirect HPE GreenLake orders


Ainslee Shea, HPE



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