HPOne Announces Growth Recapitalization

Lightyear Capital is Partnering with Peloton Equity, Management and Other Existing Investors to Recapitalize HPOne, a Leading Digital Marketer and Distributor of Senior Health Insurance Products

TRUMBULL, Conn.–(BUSINESS WIRE)–HealthPlanOne, Inc. (“HPOne” or the “Company”), and Peloton Equity, LLC (“Peloton”) announced today that they have agreed to terms with Lightyear Capital LLC (“Lightyear”) for a recapitalization of the Company. Lightyear’s affiliated investment funds will acquire a majority stake in HPOne from Peloton, management and members of the board, and the transaction will invest cash into HPOne to support future growth and strategic objectives. Existing shareholders will retain a significant ownership stake in the Company. Financial terms of the transaction were not disclosed. The transaction is expected to close in July 2020, subject to regulatory approvals and the satisfaction of closing conditions.

Founded in 2006 by CEO Bill Stapleton and headquartered in Trumbull, Connecticut, HPOne is a leading technology-enabled platform and online marketplace delivering end-to-end, direct-to-consumer enrollment solutions focused exclusively on the high-growth Medicare insurance market. HPOne provides consumers with online tools to compare and purchase Medicare plans at Medicare USA and utilizes digital marketing and proprietary technology solutions, including lead scoring, data analytics and CRM platform, to identify, educate, enroll and retain health plan members on behalf of national and regional health plans. The Company differentiates itself through deep industry, digital marketing, and home-based workforce management expertise, and benefits from the increasing digitization of insurance distribution. HPOne brings innovative and performance-based solutions to its carrier clients to deliver a “consumer choice” model that places seniors and other Medicare eligible consumers in the right plan for their individual needs.

“The investment from the Lightyear funds validates the market’s demand for our digital brokerage solutions and the management team and employees are very excited about this next phase of growth for HPOne,” said Founder and CEO Bill Stapleton. “I am also grateful for the support of Peloton and our board in helping us achieve this important milestone and am excited that they will remain partners going forward.”

Peloton was formed in 2014 and HPOne was the firm’s first investment. “We are growth investors who back quality management teams in the healthcare industry that can deliver value to patients and consumers. HPOne is a case in point. We partnered with Bill and his team in 2014 and the Company has grown into a strategic, high growth company that operates nationally in the important Medicare insurance industry,” said Ted Lundberg, Co-Founding Partner at Peloton Equity. “This transaction allows us to return capital to our investors but also remain a significant shareholder in HPOne so we can participate in its next stage of growth and value creation,” added Carlos Ferrer, Co-Founding Partner at Peloton Equity.

Ted Lundberg and Kevin Hill, HPOne’s Chairman since 2010 and a Peloton Operating Partner, will remain on the Company’s board of directors, joining Mr. Stapleton and four representatives from Lightyear. “It has been tremendously rewarding to watch Bill and the team build one of the premier, technology-driven Medicare distribution platforms,” said Kevin Hill, “and I’m confident the next chapter will be equally successful.”

Baird served as the exclusive financial advisor to HPOne and Peloton with respect to this transaction. Goodwin Procter LLP acted as legal advisor to HPOne and Lowenstein Sandler LLP acted as legal advisor to the Company’s management team.

About HPOne

Founded in 2006, HPOne is a leading sales and marketing organization that delivers direct-to-consumer marketing and enrollment solutions focused exclusively on the high-growth Medicare insurance market. Using proprietary technology and analytics coupled with deep industry knowledge and operations expertise, the company identifies, educates, enrolls and retains health plan members on behalf of national and regional health plans. For more information, visit HPOne.

About Peloton Equity

Formed in 2014, Peloton Equity, LLC (www.pelotonequity.com) is a Connecticut-based private equity firm that focuses exclusively on growth capital investments in the healthcare industry. Peloton seeks companies with between $20 and $200 million of revenue and the management team, market opportunity and business model to grow revenues meaningfully over the life of its investment. Peloton leverages its extensive healthcare network and portfolio management playbook to support management teams and add value to its portfolio companies. The Peloton investment team worked together for over a decade prior to forming Peloton and the team has been responsible for 31 portfolio company investments across the healthcare industry representing over $750 million of invested capital, of which 14 have been realized through company sales and 5 have been realized through IPOs. Recent investments made by Peloton include AeroCare Holdings, American Aerogel (d/b/a AeroSafe Global), Arcadia Solutions, ClearSky Health, Friday Health Plans, and ID Experts.

About Lightyear Capital LLC

Founded in 2000, Lightyear is a financial services-focused private equity firm based in New York. Through its affiliated private equity funds, Lightyear makes primarily control investments in North America-based, middle-market companies associated with financial services, including asset management and wealth management, banks and brokerage, commercial and consumer finance, financial technology, healthcare financial services, insurance, and tech-enabled business services. Lightyear brings focus and discipline to its investment process, as well as operating, transaction and strategic management experience, along with significant contacts and resources beyond capital. For more information, please visit www.lycap.com.


Paul Stanco

Chief Marketing Officer


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