Triller Turns “Nobody” Into Viral Sensation in Africa
Hit single by DJ Neptune, Joeboy and Mr. Eazi boosted by Triller’s #nobodychallenge
LOS ANGELES–(BUSINESS WIRE)–Triller, the AI-powered music video “social streaming”™ platform, is celebrating the viral success of “Nobody,” the hit single by DJ Neptune featuring Joeboy and Mr. Eazi. The single has rocketed up the charts in Africa and beyond, due in part to the trending #nobodychallenge on Triller, comprised of millions of creative dance videos made by fans using “Nobody” as the soundtrack.
“The hits just keep on coming at Triller,” said Mike Lu, CEO, Triller. “It’s no surprise that ‘Nobody’ has enjoyed the success it has. It’s an amazing song that deserves to be heard and we send our heartfelt congratulations to DJ Neptune, Joeboy and Mr. Eazi. We’ve got our finger on the pulse of emerging artists and trends in music, with Africa being a current hotbed of musical activity. As such, we’ll continue to bring new artists to the Triller community and make our mark on the music world.”
“Nobody” was released in March 2020 followed by a Triller video made by DJ Neptune, Joeboy and Mr. Eazi. The artists then issued the #nobodychallenge, urging Triller users to make their own dance videos to the song. The challenge gained significant attention across Africa with more than 186K videos made by Triller users, making it among the most popular Triller challenges to date on the continent. The #nobodychallenge has since continued to go viral and even global. To date, there have been nearly 6M #nobodychallenge videos uploaded to Triller.
“Watching the growth of ‘Nobody’ has been very, very special,” said Mr. Eazi. “To see the joy the song has brought to people in the Triller videos they have made has been a bright spot in these uncertain times. We are so proud and give thanks to everyone in Africa and beyond for their support.”
“As a professional DJ, producer and A&R, I had a strong instinct ‘Nobody’ would become an instant Afrobeats hit record and I never for once had a single doubt,” said DJ Neptune. “From the creation of the beat, receiving vocals from Joeboy and Mr. Eazi, and going through the mixing and mastering process, I was very confident I had a big record. Triller definitely played a huge role in making ‘Nobody’ not just a successful hit record, but a global smash hit record with Trillervids springing up from every part of the world. Definitely one of the people’s favorite soundtrack on the Triller app and I want to use this opportunity to say thank you to everyone who jumped on the #nobodychallenge. I am grateful.”
“From the moment DJ Neptune sent me the instrumental I knew we had a hit,” said Joeboy. “Triller played a huge role because everyone loved the song and wanted to make Triller videos with it. A big shout-out to Triller for supporting the #nobodychallenge.”
Quickly approaching close to 100 million downloads, Triller is one of the world’s most successful short-form apps. Unlike other sites which continue to exploit artists’ music, Triller’s “social streaming” interacts on Triller artists’ gain streams to help them make money off of their music. Triller has helped boost the careers of several artists including IDPizzle and Drigyy, both of whom secured record deals after trending on Triller as well.
Follow on Triller: Mr. Eazi, DJ Neptune, Joeboy
For more information on Triller, visit www.triller.co.
About Triller
Triller is an AI-powered music video “social streaming”™ platform that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 80 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @trillervids on Instagram.
Contacts
Triller
Donna Loughlin Michaels
(408) 393-5575 | donna@lmgpr.com