8×8 Expands Channel-First Efforts Globally with the 8×8 Open Channel Program

CAMPBELL, Calif.–(BUSINESS WIRE)–#CCTR8×8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform, today announced the global expansion of the industry-leading 8×8 Open Channel Program to partners in North America, Europe and the Asia Pacific region. Building on the continued momentum of the company’s channel-first strategy with more than 1,000 active partners worldwide, 8×8 has enhanced the program for Master Agents, Sub Agents and Value-Added Resellers (VARs), enabling them to accelerate growth selling the 8×8 Open Communications Platform™, the industry’s most complete portfolio of operate-from-anywhere enterprise communications.

“We work with the best and fastest-growing partners around the globe. Not only have they been instrumental in our success, but more importantly are helping businesses and organizations of all sizes transform the digital workplace and strengthen business resilience efforts by moving their on-premises communications and customer engagement to the cloud,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8. “The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative, and is a major opportunity globally for the channel. We are investing in the 8×8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.”

The newly named 8×8 Open Channel Program unites all of the company channel efforts under a single, enhanced partner program across North America, Europe and the Asia Pacific region. It offers new performance-based tiers for Master Agents, Sub Agents and VARs, and also added an Authorized level to give new partners an accelerated entrance into the program. The 8×8 Open Channel Program provides partners, based on tier, with:

  • Speed to market to get up and running, meet sales targets, and receive compensation faster.
  • Enhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, webinar content, etc.
  • Expanded tools and resources for partners to seed, grow and manage their business, drive demand, and increase revenue due to improved sales performance.

“Our partnership with 8×8 continues to grow from strength to strength. Their commitment and dedication to empowering the growth and success of our Sales Partners was duly recognized when they won the Intelisys Partners’ Choice Award – Top Overall Supplier for 2019,” said Mark Morgan, President of Intelisys, a ScanSource company. “Now we are thrilled to have achieved the Platinum tier in the 8×8 Open Channel Program, a significant accomplishment due to the success of our exceptional partner community, and the high quality of their cloud voice, team chat, meetings, and contact center solutions.”

The 8×8 Open Channel Program ensures that every member of 8×8’s channel community, from Master and Sub Agents to VARs, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

The 8×8 Open Communications Platform is the industry’s most complete portfolio of operate-from-anywhere enterprise communications. It uniquely brings together the essential elements required, combining voice, team chat, meetings, and contact center solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics. The 8×8 Open Communications Platform accelerates digital transformation initiatives and strengthens business responsiveness and resilience by providing secure, scalable, and extensible capabilities that are required for organizations to create unique employee and customer experiences at scale. For more information, visit the 8×8 Open Communications Platform.

Visit the 8×8 Open Channel Program to learn more.

About 8×8, Inc.

8×8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications platform. 8×8 empowers workforces worldwide to connect individuals and teams so they can collaborate faster and work smarter. Real-time business analytics and intelligence provide businesses unique insights across all interactions and channels so they can delight end-customers and accelerate their business. For additional information, visit www.8×8.com, or follow 8×8 on LinkedIn, Twitter and Facebook.

8×8® and 8×8 X Series™ are trademarks of 8×8, Inc.


8×8, Inc. Contacts:

John Sun, 1-408-692-7054


Investor Relations:
Victoria Hyde-Dunn, 1-669-333-5200


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