Forter Launches “Forter Smart Routing” to Help Prevent the 10% Revenue Loss Merchants Experience Due to False Payment Declines

Industry-Leading Fraud Prevention Platform Connects Entire Payment Ecosystem To Reduce Declines of Legitimate Customer Transactions

NEW YORK–(BUSINESS WIRE)–Forter, the leader in e-commerce fraud prevention, today unveiled Forter Smart Routing, an automated payment routing solution, to help merchants prevent the revenue loss driven by false payment declines throughout the payment process.

The payment process involves gateways, credit card issuers, processing banks, merchants and more, all of which make fraud decisions in isolation. This can lead to many cases where a trusted customer is known by one of the players, is completely unknown to the others, resulting in 1 out of 10 legitimate purchases being declined. Forter Smart Routing solves this problem by uniting all parties in the payment process through the creation of a trusted data network. This allows for accurate and consistent decisions throughout the process, ensuring legitimate transactions to be approved.

The decline of legitimate transactions has never been a bigger issue for merchants, costing up to 10% of their revenue. These false declines are occurring at the payment or bank level, where merchants have little to no visibility into the decision making process, meaning they lose control over whether the transaction is ultimately approved once the customer hits checkout. This issue has been amplified significantly by changing customer purchasing habits, from in-store to online – accelerated by COVID-19. This means that as much as 30% of customers purchasing with a merchant are new to them – double the amount typically seen – and are therefore more likely to get falsely declined.

Powered by advanced AI technology and a Global Network, Forter Smart Routing is the industry’s first solution to give merchants more control by providing automated payment routing decisions to eliminate false declines and reduce lost revenue by 50%.

“Improving our approval rate is a major focus for us, especially because we have legitimate transactions that are potentially being declined during the payment flow. Improving our conversion and approval rates enables us to deliver a better customer experience, which drives repeat business,” said Nitish Pandit, Senior Director of Finance at Priceline. “With Forter, we have automated decisions that provide us with the best ways to process each transaction to boost approvals.”

“By partnering with the world’s largest issuers and acquirers, Forter creates a unique, trusted network across each player in the payments ecosystem to improve their risk evaluations and authorization approvals at every level,” said Michael Reitblat, Co-founder and CEO of Forter. “This prevents legitimate transactions from being declined or lost at various points of the purchasing process, which hurts not only the merchant but their customers as well. Forter provides merchants with automated decisions throughout the entire payment flow and determines the best routing for a transaction to ultimately be approved.”

Forter Smart Routing provides the following capabilities:

  • Accurate Pre-auth Fraud Detection: Improve business’ risk profile and increase authorization rates by blocking fraudulent transactions before bank authorization.
  • Dynamic 3DS: Increase conversion while meeting all risk and compliance requirements by triggering 3DS authentication only when required.
  • Smart Routing: Determine the optimal processor for every transaction with advanced AI models to avoid authorization declines and minimize processing costs.
  • Recovery of Declines: Recover legitimate transactions and revenue that would have been lost entirely after being declined during the payment flow.

For more information, visit the Forter website.

About Forter

Forter is the leader in e-commerce fraud prevention, processing over $200 billion in online commerce transactions and protecting over 750 million consumers globally from credit card fraud, account takeover, identity theft, and more. The company’s identity-based fraud prevention solution detects fraudulent activity in real-time, throughout all online consumer experiences.

Forter’s integrated fraud prevention platform is fed by its rapidly growing Global Merchant Network, underpinned by predictive fraud research and modeling, and the ability for customers to tailor the platform for their specific needs. As a result, Forter is trusted by Fortune 500 companies to deliver exceptional accuracy, a smoother user experience, and elevated sales at a much lower cost. Forter was recently named the Leader in e-Commerce Fraud Prevention by Frost & Sullivan.

Forter is backed by $100M of capital from top-tier VCs including Sequoia, NEA, and Salesforce.


Jim Pople

C8 Consulting for Forter

T: +44 (0)118 949 7751


error: Content is protected !!