HERBL Implements Blue Yonder’s Luminate Platform to Create a Highly Efficient and Quality Supply Chain

Blue Yonder offers a powerful and unique fulfillment backbone for HERBL, California’s largest cannabis distributor

SCOTTSDALE, Ariz. & SANTA BARBARA, Calif.–(BUSINESS WIRE)–#AIBlue Yonder today announced that California’s largest cannabis distributor and supply chain solutions company, HERBL Solutions, is developing an end-to-end supply chain and fulfillment backbone with Blue Yonder’s Luminate™ Platform as its foundation. This digital fulfillment platform allows accurate inventory visibility, associated data transparency, and greater forecasting performance ensuring the right products get to the right places at the right times. This ultimately improves the end-customer retail experience and offers greater growth potential for HERBL’s retail and brand partners.

The Luminate Platform will enhance HERBL’s state-wide cannabis operations by eliminating the guesswork in inventory while offering a real-time way to view and predict demand. It will be paired with enVista’s Order Management System (OMS) for a high-powered, fully scalable Microsoft cloud-based solution. The tech stack also ensures compliance with the strict rules set forth in California’s legal cannabis space by Metrc. HERBL’s system can tag the entire supply chain, enabling a sophisticated track-and-trace from the moment product arrives in a warehouse to the moment it’s delivered to a retailer.

“Our mission at HERBL is to bring outstanding people, processes, and technology together to create a powerful supply chain never before seen in the cannabis space,” said Mike Beaudry, chief executive officer, HERBL. “It’s with this focus on quality that we selected Blue Yonder’s software solution, which will enable efficiencies and growth for our retail and brand partners, and to ultimately help propel our industry forward.”

“HERBL was founded by leaders from some of the largest distribution and transportation providers and as previous Blue Yonder customers and champions see the inherent value in our solutions coupled with our Luminate Platform,” said Mark Morgan, executive vice president and chief revenue officer, Blue Yonder. “We’re thrilled to get this project off the ground for HERBL alongside Plantensive and enVista, helping drive HERBL’s growth with a truly end-to-end digital fulfillment platform.”

With a multi-pronged approach, HERBL will first deploy Blue Yonder’s warehouse management and forecasting solutions on top of the Luminate Platform as a high-performance fulfillment backbone to truly control the fulfillment process and dynamically scale based on customer needs. Blue Yonder’s space planning solution will enable HERBL to guide retail customers with more effective merchandising at store level.

The next phase of HERBL’s strategy takes order management to a new level of sophistication with enVista’s OMS. By leveraging enVista with Blue Yonder, HERBL will accurately handle order management with predictive and prescriptive warehouse management recommendations and highly accurate forecasts.

Blue Yonder’s Luminate Platform provides synchronized business planning, execution, delivery and labor solutions that optimize a customer’s business and people from end-to-end. Luminate Platform leverages industry-leading AI/ML capabilities to help customers better predict and prevent disruptions across the supply chain.

Additional Resources:


HERBL is California’s largest cannabis distributor and supply chain solutions company servicing more than 850 storefront and non-storefront retail licensees. Founded in 2016, HERBL’s team is composed of distribution and retail experts with extensive experience in large-scale global supply chains. HERBL brings the state’s leading cannabis retailers and top brands together through world-class technology, unparalleled service, and high-security, state-of-the-art facilities and trucks. Exclusive brand partners include the leaders in flower, vapes, edibles, topicals, pre-rolls and concentrate. To learn more, visit www.HERBL.com.

About Blue Yonder

Blue Yonder (formerly JDA Software) provides seamless, friction-free commerce, empowering every organization and person on the planet to fulfill their potential. Blue Yonder’s machine learning-driven digital fulfillment platform enables clients to deliver to their customers when, how and where they want it. Applying over 35 years of domain expertise, contextual intelligence and data science, Blue Yonder is helping more than 3,000 of the world’s leading manufacturers, retailers and logistics companies create more autonomous, sustainable and profitable operations. blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc.

Blue Yonder

15059 N. Scottsdale Road, Ste. 400

Scottsdale, AZ 85254


Blue Yonder Public Relations Contacts:
Jolene Peixoto, Vice President, Digital and Corporate Communications

Tel: +1 978-475-0524


Marina Renneke, APR, Corporate Communications Manager

Tel: +1 480-308-3037


HERBL Media Relations:
Carm Lyman, Lyman Agency

Tel: +1 775-233-8300


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