Precision Ag Leader Taranis Hires New CEO to Lead Next Stage of Company Growth

  • Bar Veinstein Brings Proven Company-Building and Deep Go-to-Market Experience
  • Co-Founder and CEO Ofir Schlam stays in his role of President

WESTFIELD, Ind.–(BUSINESS WIRE)–#AITaranis, ag innovator and pioneer in precision scouting, today announced the appointment of Bar Veinstein as Chief Executive Officer. Veinstein most recently served as President of Ex Libris, a rapidly growing $200 million global SaaS business. Veinstein will leverage his experience to guide Taranis through its next phase of growth, as the company continues its mission to expand its precision scouting presence among retailers and growers across the U.S. Building off the momentum from the successful unveiling of its Westfield headquarters, Taranis serves over 19,000 customers and monitors over 20 million acres — a milestone that is poised to grow under Veinstein’s leadership.

With unmatched imagery, intelligence and an easy-to-use interface, Taranis’ customers have real-time access to a wealth of agronomic insights powered by the most advanced technology in the industry. Ofir Schlam, co-founder and current CEO, will stay in his role of President and continue to serve as a board member.

“I am thrilled to welcome Bar to the Taranis team as we continue to focus on scaling the company and driving our innovative agenda into new markets,” said Ofir Schlam, co-founder and current CEO of Taranis. “Bar’s track record will enable us to keep building off our strong foundation to empower growth and address the agronomic challenges our customers face as we usher in this exciting new chapter.”

Veinstein joined Ex Libris in 2010 as senior vice president of cloud solutions to lead the transformation of Ex Libris’ products and business to SaaS. Before joining Ex Libris, Veinstein spent twelve years at NICE Systems (NASDAQ: NICE) in senior product management and marketing leadership roles, at the NICE Americas headquarters in Rutherford, New Jersey.

“Taranis is positioned to thrive in a very competitive market with its one-of-a-kind vision, disruptive AI technology, and exceptional team of experts,” said Bar Veinstein. “I am honored to partner with Ofir and lead the team to ensure our growers and retailers have access to the best in-class precision scouting service to help them achieve maximum yield potential and profitability with more efficiency and specificity for their operations.”

“The Board and I are confident in Bar’s ability to grow market share and maintain Taranis’ position as the undisputed leader in precision scouting,” added Zvika Orron, General Partner at Viola Ventures. “As a seasoned leader with significant experience in the technology sector, he will provide a wealth of knowledge and drive agricultural innovation to new heights. We are excited to have him as our next CEO.”

About Taranis

Taranis represents a new category in agricultural innovation by bringing together the best of precision ag and crop scouting. It combines high-resolution imagery, field intelligence, comprehensive diagnostics, API integration and deep agronomic know-how to allow crop advisors to make better, more informed crop management decisions. The company works with 16 of the world’s top 20 agricultural retailers and crop protection companies and monitors more than 20 million acres of land globally for over 19,000 customers in the United States, Canada, Brazil, Russia, Ukraine, and Australia. Taranis employs over 80 people worldwide and is headquartered in Westfield, Indiana.


Jackie Hart

G&S Business Communications

[email protected]
+1 845-505-7881

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