IRI’s Sally Lyons Wyatt to Discuss Opportunities for Future Growth at ASB’s BakingTECH 2021


American Society of Baking: BakingTECH2021



Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI®



During her presentation, “Consumer Trends and Baking’s Path Forward,” Sally Lyons Wyatt will discuss growth opportunities across seven demand pockets for 2021 and beyond, including lifestyle, consumption, channel shifting and innovation.



In the face of a difficult year, consumer eating and drinking behavior changed drastically. COVID-19 will continue to impact consumers’ habits, but mobility will be the change agent in the back half of 2021, and even in 2022. This session will dive into where the baking industry should place its bets for the next few years, including sustainability, holistic health, premiumization and online strategies.



Feb. 16, 2021 at 11:40 a.m. CST.



Register here.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


IRI Contact:
Shelley Hughes

Phone: +1 312.474.3675

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