REaD Group supports the Trussell Trust in its fundraising efforts

Data-led insight delivers greater understanding of donors to support charity’s growth

London, 17 February 2021 – Data and insight company REaD Group has announced that it is working with the Trussell Trust, supporting the good work the charity does through donor and volunteer engagement and fundraising.

The Trussell Trust is a charity that works to end the need for food banks in the UK. It supports a network of more than 1,300 food bank centres to provide emergency food and compassionate, practical support to people in crisis, while campaigning for long-term change to the structural issues that lock people into poverty.

Last year saw a period of significant growth for the charity, in part due to the Covid-19 crisis, and as a result they were keen to build on this growth and continue to secure more success from a fundraising perspective, as well as deepen their understanding of their supporters. There was also an immediate need to consolidate and form a comprehensive understanding of their supporter and volunteer data to unlock its full value.

REaD Group are providing a number of services to the Trussell Trust to help them achieve these objectives. An ongoing data quality service will ensure all supporter and volunteer data is as accurate and up-to-date as possible. Applying data insights will help the charity better understand its supporters, while the development of a One Supporter View (OSV) will enable them to understand and communicate more effectively and responsibly with supporters and volunteers.

A spokesperson from the Trussell Trust said, “Thanks to our work with REaD Group, we have been able to understand much better our supporters and remain agile to a fast-changing situation. It has also helped us to ensure that our marketing campaigns generate awareness of the work of food banks, highlight brand value and attract new supporters. This will be vital as we work in the long term to build a hunger free future.”

“We are proud to be a ‘helping hand’ and partner in helping to drive the future growth of the charity,” commented Jon Cano-Lopez, CEO, REaD Group. “Central to our ability to support the Trussell Trust’s requirements is our belief that everyone, regardless of whether they are a supporter or prospect, should be viewed and communicated with as an individual. Only through understanding these individuals is it possible to truly engage with them in a way that drives a desired outcome.”

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For an interview with REaD Group or the Trussell Trust, please contact:
Kate Gordon
Bright Spark PR for REaD Group
T 07980 921961

The Trussell Trust media team
T 020 3137 3699

About REaD Group
REaD Group is a marketing data and insight company that gives brands the right to be personal. Data – particularly quality data and data quality – is at the heart of everything it does: REaD believes that there isn’t a marketing challenge that data cannot solve.

To genuinely engage customers, brands must create communications that are timely, relevant and permissioned. REaD uses its unrivalled data products, insight and expertise to helps its clients get closer to their customers, offering market-leading data quality and cleaning solutions and trusted marketing data.

For more information visit

About the Trussell Trust:

  • We’re here to end the need for food banks in UK.
  • We support a UK-wide network of more than 1,300 food bank centres and together we provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK.
  • Our most recent figures for the number of emergency food supplies provided by our network:
  • The Trussell Trust’s food bank network brings together volunteers, staff, and supporters of all faiths and none to make a difference. Local churches play a vital part in this work, with around 12,000 churches actively involved in donating food, and providing venues, volunteers, and financial support for food banks.
  • You can read more about our work at

Source: RealWire

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