Sephora Collection Announces Exclusive Collaboration with Brother Vellies, Designed by Founder and Creative Director Aurora James

Three Affordable Makeup Bag Designs Will Be Available at Sephora and on For A Limited Time Only

SAN FRANCISCO–(BUSINESS WIRE)–Today, Sephora Collection, known for its high-quality beauty products at affordable price points, debuted a limited-edition collection of designer makeup bags as part of a new partnership with premium fashion brand Brother Vellies. This collaboration makes Brother Vellies’ luxury accessories, which celebrate traditional artisanal design practices and techniques, accessible to all via three affordable makeup bag designs, now on sale at Sephora and on

“We’ve long admired both the Brother Vellies brand and all that Aurora herself has done to advance diversity & inclusion in retail and beyond,” said Brooke Banwart, Vice President and General Manager of Sephora Collection North America. “With the launch of this collaboration, we’re thrilled to be able to make Brother Vellies accessories available to all Sephora shoppers, continuing to deliver on our promise of high-quality goods at an affordable price point.”

“Over two years in the making, we are thrilled to finally share these bags with the world,” said Aurora James, Founder and Creative Director of Brother Vellies. “We could not imagine partnering with any brand but Sephora on this collaboration. We are so proud of their efforts to bring more diversity to their shelves. This coupled with Brother Vellies’ goal of keeping artisan design practices and techniques alive, is the type of energy that we continue to support.”

The collection includes the following three makeup bags ranging in price from $30 – $48:

  • Brother Vellies x Sephora Traincase ($30): A soft train case with an angled zipper for maximum storage and accessibility to all of your makeup essentials. This storage friendly train case features a pink faux alligator finish and cheetah print canvas exterior with a faux-suede lining on the inside.
  • Brother Vellies x Sephora Large Bag ($38): This 3-in-1 set includes a large clear bag housing two smaller pouches, one in a faux alligator finish and the other in canvas featuring a beautiful cheetah print for stylish and convenient storage.
  • Brother Vellies x Sephora Doodle Bag ($48): This cosmetic bag, inspired by Brother Vellies’ Mexican-made Doodle Boots, celebrates the power of collaboration beyond borders, created in Mexico with love.

The Sephora Collection x Brother Vellies collaboration will be available at Sephora and on for a limited time only.

Although this partnership launch has been in the works for over two years, Sephora and Brother Vellies founder Aurora James made headlines in 2020 when Sephora became the first major retailer to accept James’ 15 Percent Pledge, effectively committing 15% of its shelf space to Black-owned brands.

About Sephora Americas

Since its debut in North America over 20 years ago, Sephora has been a leader in prestige omni-retail with the purpose of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in more than 500 stores across the Americas, as well as over 600 locations inside JCPenney. Clients can also experience Sephora online and through our mobile app, access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through our Sephora Stands social impact programs. For more information, visit: and @Sephora on social media.


Sarah Black, DeVries Global | 212-546-8533

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