Incorta Ushers in the Modern Data Analytics Platform with Incorta 5, Bringing Faster, Simplified and Advanced Analytics to Business Users

Incorta’s Direct Data Mapping innovation creates faster queries and provides business users with accessible, powerful and complete data analytics and insights

SAN MATEO, Calif.–(BUSINESS WIRE)–Incorta, the Direct Data Platform, today launched Incorta 5, a unified modern analytics platform that extends benefits to every line of business and provides access to crucial data insights while reducing the burden on IT. Expanding on the industry-proven benefits of the Incorta Direct Data Platform™, Incorta 5 provides a unified data experience to help anyone, from C-suite executives to IT staff and data teams, easily collect, interpret and act on complex data in order to gain valuable insights for the business. With little to no training, business users can now have powerful self-driven analytics.

The pandemic has ushered in a new pace of business, proving that data-driven decision-making can help enterprises keep up with ever-changing customer demand, from manufacturing and financial operations to supply chains. But making those decisions requires fast access to relevant, accurate data, and users can no longer wait weeks to months for data insights from their IT team. As such, there has been a seismic shift in the data analytics space to give both technical and business leaders access to data to make intelligent decisions at lightning speed.

“Anyone who handles enterprise data knows that current technologies don’t provide the seamless self-service experience or agility and velocity that today’s digital businesses require. I have long believed that there has to be a better way to give every decision maker access to data,” said Scott Jones, CEO of Incorta. “Incorta 5 solves that with its revolutionary Direct Data capabilities, essentially cutting out the middleman, and enabling anyone from IT to the C-level to make informed, creative decisions about every element of how they manage their business and the relationships they have with their customers.”

Incorta has always delivered astonishing speed and agility to its customers: Incorta’s Direct Data Mapping™, the first real breakthrough in data analytics in 20 years, rewrote the playbook for fast analytics against complex enterprise data sources. Incorta 5 alleviates the need for traditional data warehouses and ETL processes by providing a single platform that easily delivers the complex analytics required to meet the pace of business today. With this release, Incorta moves away from a traditional component model toward a unified data analytics platform that can manage all facets of business analytics, from data and storytelling to predictive analytics, all in one tool. New features of the platform include:

  • Access to 200 new data sources. Incorta 5 connects to a much broader variety of systems, databases, technologies and custom sources. From big data solutions like AWS and Azure to collaboration platforms like Gmail and DocuSign, Incorta blends more financial, operational and behavioral data than ever before, providing users with a more comprehensive picture of their business.
  • A new, single-platform data experience. Incorta 5 reduces reliance on external visualization tools with a revamped data analyzer that is at once both more powerful and easier to use, making Incorta a good choice for universal deployment. Incorta has updated the workflow to make it accessible to any business person, and have rewritten the user interface to be extensible, supporting faster development of new features by ourselves and partners.
  • A faster data pipeline. Incorta 5 introduces the first glimpse of our new in-memory SQL engine that makes short work of very complex analytical tasks, such as multi-stage derivations and deeply nested joins. Customers can now refresh large and complex analytics in near-real-time, and slice through previously-unthinkable data complexity in seconds.
  • More integration options. Incorta’s unique architecture makes it the ideal “data hub” for machine learning, analytics, portals and applications. Incorta 5 builds on our existing CLI and SQL interfaces with a new data REST API for developers. The new integrated notebooks with R, Scala, and Python support along with a new machine learning library lets advanced practitioners create models, schedule training and predictions and put the results into interactive dashboards.

“We are excited for the combination of developer and end-user enhancements being released with Incorta 5,” said Lisa David, Partner at eCapital Advisors. “The new Analyzer and data visualization options continue to promote speed to insight for enterprises of all sizes. We are proud to bring the world’s best end-to-end analytics solution to the clients we partner with and look forward to the innovation brought by Incorta 5.”

“Our research shows that more than half of organizations report that line-of-business personnel can’t perform their own analyses without IT involvement. Today, teams of all sizes need a modern analytics platform that provides access to data, with the ease-of-use to explore, discover and present insights without waiting on technical staff,” said Dave Menninger, SVP & Research Director at Ventana Research. “Incorta 5 gives business users a platform that is easy, accessible, powerful and complete, with enterprise-grade security, scalability and reliability.”

To learn more about Incorta 5 or the company’s approach to unified data analytics with Direct Data Mapping, visit

About Incorta

Incorta is the data analytics company on a mission to help data-driven enterprises be more agile and competitive by resolving their most complex data analytics challenges. Incorta’s Direct Data Platform gives enterprises the means to acquire, enrich, analyze and act on their business data with unmatched speed, simplicity and insight. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital, Incorta powers analytics for some of the most valuable brands and organizations in the world. For today’s most complex data and analytics challenges, Incorta partners with Fortune 5 to Global 2000 customers such as Broadcom, Nortek, Forterra, Equinix, and Credit Suisse. Incorta is ranked 158th on Deloitte’s Technology Fast 500™. For more information, visit


Jamie Altman

Mission North for Incorta

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